Hearst Magazines today announced rate base increases for its two newest titles, HGTV Magazine and Food Network Magazine. HGTV Magazine, which raises rate base to 800,000 with the July/August 2013 issue, will increase again, to one million, with the January/February 2014 issue. Food Network Magazine, which will increase to 1.55 million with the July/August 2013 issue, will raise its rate base twice in 2014: to 1.6 million in January/February, and then to 1.65 million with the July/August edition. Both titles are published by Hearst Magazines in partnership with their respective Scripps cable television networks, HGTV and Food Network.
HGTV Magazine and Food Network Magazine each combine original content with coverage of well-known personalities from their sister cable networks, creating distinctive brands that have broken industry records.
“Delivering a circulation of one million after only 18 months is a testament to our unique home/lifestyle content mix,” said Dan Fuchs, publisher and chief revenue officer of HGTV Magazine. “We have truly created a new category in the marketplace, and HGTV Magazine's energy and accessibility have immediately resonated with both readers and advertisers.”
With newsstand sales averaging more than 300,000 copies, HGTV Magazine’s total circulation soared in the second half of 2012, according to the Alliance for Audited Media. Following a launch year filled with industry accolades in 2012, HGTV Magazine was named a finalist for a 2013 National Magazine Award its first year of eligibility for its “Help Wanted” section, which offers readers practical advice on household topics.
Food Network Magazine will implement its ninth rate base increase with the upcoming July/August 2013 issue, to be followed by two increases in 2014 which will bring the rate base to 1.65 million. The magazine, which launched in 2008, is the number-one epicurean title and the fourth-best-selling monthly magazine on newsstands. Single-copy sales increased 10.4 percent in the second half of 2012 versus the same period in 2011, delivering a total circulation of 1,687, 000.
“Our growth has exceeded our most ambitious goals and aspirations,” said Food Network Magazine’s vice president/publisher/chief revenue officer Vicki Wellington. “Food Network Magazine redefined epicurean magazines, adding entertainment and personalities to the mix to create a brand with incredibly wide appeal.”
About HGTV Magazine
HGTV Magazine, a joint venture between Hearst Magazines and Scripps Interactive Networks, is a fresh, new home lifestyle magazine that gives readers inspiring, real-life solutions for all the things that homeowners deal with every day from painting to pillows to property values in an upbeat and engaging way. Inspired by HGTV’s exciting and entertaining programming, the magazine offers the value of insider advice from trusted experts, as well as the enjoyment of taking a look inside real people’s homes. Unique in concept and voice, HGTV Magazine is accessible, friendly and fun. Hearst Magazines (hearst.com) is a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (ABC 2012) and reaches 83 million adults (Fall 2012 MRI gfk).
About Food Network Magazine
Food Network Magazine is the best-selling epicurean title on newsstands, appealing to food lovers of all ages and culinary abilities, offering accessible recipes and tips, and unprecedented access to America’s favorite culinary stars. Every issue showcases great kitchen tools, food products, new restaurants and a behind-the-scenes look at some of the network’s most popular shows. Food Network Magazine is a joint venture of Food Network (foodnetwork.com), a unique lifestyle network distributed to more than 96 million U.S. households, and Hearst Magazines. Hearst Magazines is a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (ABC 2012) and reaches 83 million adults (Fall 2012 MRI gfk).