KXEN, the leading provider of predictive analytics for business users, today announced its customer AAA, the motor club and leisure travel organization serving North America, has been recognized as a silver winner in the Gartner and 1to1 Media CRM Excellence Awards in the category for Customer Analytics.
Leveraging KXEN’s InfiniteInsight®, AAA was able to build a predictive analytics program that supports increased product use and renewal rates per household along with sustained high member satisfaction. As a result, AAA is able to propose and optimize highly targeted offers to increase engagement and ultimately drive higher retention rates for its motor clubs.
“With 44 affiliated motor clubs and 1,100 locations in the U.S. and Canada, we found that traditional analytics strategies were simplistic and too quickly obsolete, leaving individual clubs struggling to optimize relationships which is crucial for customer retention and growth,” said Daniel Mathieux, director for AAA’s Action Center, a central service built to deliver customer insight to its member clubs. “KXEN has been instrumental in delivering on a customer analytics strategy that is robust yet scalable for our individual clubs. Today, predictive models built with KXEN have become the lifeblood of our marketing campaigns. We are proud to accept this award on behalf of AAA clubs.”
Using KXEN, AAA manages numerous models for their travel, insurance, financial services and membership product lines, analyzing more than 2,500 customer attributes, including member information, automotive and travel transactions, store level retail transactions, aggregated partner transactions and third-party market demographic data. While this depth of data may traditionally require weeks or months to build predictive models, KXEN’s automated approach allows AAA’s team of marketing analysts to optimize club cross-sell, acquisition and retention campaigns in days.
“For customer-centric companies like AAA, customer analytics is an effective tool in marketing and retention,” said John Ball, CEO of KXEN. “AAA has demonstrated their expertise in effectively using predictive analytics to optimize their campaigns and we congratulate them on the honor of being named a CRM Excellence award winner.”
The Gartner and 1to1 Media CRM Excellence Awards spotlight excellence among organizations that take a customer-centric approach to improving their business performance and have seen exceptional results from doing so. Each year a panel comprised of Gartner Analysts, 1to1 Media editors, industry professionals, and past award winners, recognizes excellence among world-class organizations in six main categories: Customer Experience Excellence, Customer Service Optimization, Integrated Marketing Performance, Sales Force Effectiveness, Social and Mobile Engagement and Customer Analytics.
As North America’s largest motoring and leisure travel organization, AAA (AAA.com) provides more than 53 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers.
About The Gartner and 1to1 Media CRM Excellence Awards
Through this joint awards program, 1to1 Media and Gartner spotlight excellence among end-user organizations that take a customer-centric approach to improving their business performance and have seen exceptional results from doing so. The winners were selected by a panel of judges, including Gartner analysts, 1to1 Media editorial staff, and previous Gartner & 1to1 Media CRM Excellence award winners.
This year we will honor the Americas gold and silver winners at the Gartner Customer 360 Conference, in San Diego on May 1st and the EMEA/APAC region winners at the Gartner Customer Strategies & Technologies Summit, in London on June 5th.
KXEN (kxen.com) is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.