Leonardo Hotels is extending its contract with RateTiger by eRevMax to support the development of the company’s sales and distribution processes. This follows Leonardo Hotels’ acquisition of 20 properties from the QMH Hotel Germany Group, in one of the biggest deals the European hotel industry has seen in recent years.
RateTiger channel manager has been introduced to Leonardo Hotels’ properties in 2007 to improve rate management efficiencies across the business. The system provides benefits including immediate Online Travel Agent (OTA) updates of rates and inventory to a vast distribution network and the retrieval of market room rate data for business intelligence. This extended partnership will enable Leonardo Hotels to increase the effectiveness of all third party sales partners, thereby improving both bookings and revenue opportunities.
As a result of success in achieving key efficiency aims, Leonardo Hotels will be introducing the use of RateTiger into the newly acquired properties in the near future.
Further, the portfolio will benefit from real-time market rate data with RTCorp, RateTiger’s tailored price shopping solution for groups and corporations, to monitor rates for various properties and competitors across hundreds of selected sales channels. With RTCorp, Leonardo Hotels central office is able to see all offers on all channels in an instant, to make sure pricing policies are in place.
Leonardo Hotels has been established in Europe since 2007. With 44 hotels in Germany, Leonardo is represented in major cities such as Berlin, Munich, Frankfurt, Hamburg, Düsseldorf and Cologne. From the start, the management knew about the tough competition in its market. In order to achieve fast growth and reputation, it was essential to realize a well-thought-out pricing and sales strategy using the right technology. Shay Raz, Director of Revenue & Development in Germany, with over 20 years experience with channel management and price shopping sought functionality to apply the relevant strategy to each property.
“RateTiger’s advanced features and excellent usability makes it stand out from the rest,” said Shay Raz. “The solutions have developed in-line with the ever dynamic market, which allows us to stay ahead. We don’t work with a channel, if it doesn’t work with RateTiger,” explains Shay. “RateTiger helps us implement and monitor our corporate pricing and distribution policies in a dynamic sales environment. It makes distribution a transparent and seamless process, saves a lot of time and reduces the risk of failure. As a result, we achieve better rates and increased bookings, and have seen our revenue increase.”
Today, more than 50% of the total bookings are generated via OTAs. The group increased its rates by approximately 25% in the past four years with daily price comparisons and rate updates helping to attain an excellent position, and support the current expansion.
“We are happy that we were able to help Leonardo in establishing themselves in Germany,” commented Casey Davy, VP Sales for EMEA at eRevMax. “Both Leonardo and eRevMax are expanding companies, aiming at staying ahead of the industry and setting new standards, and we look forward to continuing our partnership!”
About Leonardo Hotels
Leonardo Hotels make up the European division of the Fattal Hotels Group, founded in 1998 by David Fattal in Israel. Leonardo Hotels have been represented also on the European market since 2007, with more than 80 hotels in Israel, Germany, Austria, Switzerland, Belgium and Hungary. All across Europe, Leonardo Hotels are known for their superb locations in attractive destinations as well as for their distinctive ambience, individual design and atmosphere. Each Leonardo Hotel has its very own regional character that symbolizes the strong relation between the hotel and its location. The company headquarters Europe are in Berlin.
RateTiger is a premium hotel rate shopping and channel management solution. RateTiger's Product Suite, security certified under ISO 27001:2005, empowers and enables hotel properties and accommodation providers to compare rates with competitors in real-time and update a vast network of sales distribution channels and travel portals easily and efficiently, offering two-way data connectivity. RateTiger, by eRevMax, is considered the leading provider of online distribution, channel connectivity, market intelligence and revenue management solutions for the hospitality industry. Incorporated in 2001, eRevMax serves over 6000 clients with offices and R&D Centres across three continents.