KXEN, the leading provider of predictive analytics for business users, announced today that Baltimore-based AXIAL360, a turnkey marketing services provider, has successfully deployed KXEN’s InfiniteInsight® to execute a highly personalized, data-driven direct mail campaign for Baltimore’s Everyman Theatre, leading to a 230 percent increase in ticket sales.
In AXIAL360’s recent campaign for Everyman Theatre, KXEN’s InfiniteInsight® was used to make predictions such as the likelihood a customer would respond to a campaign or purchase theater tickets. By identifying the right customers for the right offer, Everyman was able to determine the optimal number of individuals to target in order to reach the maximum return on investment. With this analysis, AXIAL360 executed a personalized direct mail campaign that lead to a ticket sale conversion rate of 4.71 percent, up 230 percent from prior campaigns that used traditional analytic techniques.
“Our marketing approach relies heavily on analyzing customer data to target the right individuals for a marketing campaign. But traditional analytic approaches simply could not scale to support the large volumes of campaigns we execute on behalf of our clients,” said Lu Cheng, AXIAL360’s vice president of data strategy. “KXEN automates the process of building predictive models quickly and accurately, providing immediate insight and allowing us to spend more time executing campaigns.”
One of today’s many marketing challenges includes the increasing need to not only target individuals but to also personalize messages for those individuals in order to maximize engagement. Recognizing this trend, AXIAL360 turned to the power of predictive analytics. With roots in commercial printing, AXIAL360 has expanded its services to offer a full-cycle, data-centric marketing approach that includes a wide range of turnkey database, direct mail, digital marketing and creative design solutions.
“AXIAL360 understands the marketing power of sophisticated predictive modeling and has chosen KXEN to help them execute their data-driven approach,” said John Ball CEO of KXEN. “KXEN is committed to quickly providing best-in-class predictive analytics to AXIAL360, their clients and companies of all sizes, allowing marketing professionals to build a competitive advantage for their business.”
AXIAL360 is a full-service marketing provider that takes a full-cycle, data-centric approach to modern marketing. AXIAL360 uses data analytics to uncover where the best audiences are and how to get their best response to marketing campaigns that can be customized at an individual level across multiple channels. Headquartered in Baltimore Maryland, AXIAL360’s core competencies include data-driven solutions, multi-channel marketing, traditional direct mail services and engagement in the online world.
KXEN (kxen.com) is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.