ADP Digital Marketing, a business unit of ADP Dealer Services, Inc. and the global leader in digital solutions for automotive manufacturers and their dealer networks, has opened a Digital Marketing Innovation Center in downtown Detroit and will initially be hiring approximately 150 digital marketing professionals over the next few months. The facility will house data scientists, digital advertising professionals, web technologists and digital marketing consultants. The Innovation Center will work with both manufacturer (OEM) and dealer clients to design, deliver and support multichannel hyperlocal digital marketing solutions connecting national advertising with local dealer sales. The decision to locate the facility followed a nation-wide site evaluation which Detroit won based on the quality of local talent, their passion for the automotive industry, and the opportunity for close collaboration with automotive manufacturers and their agencies.
ADP Digital Marketing focuses on providing digital advertising solutions that complement manufacturer campaigns by delivering seamless consumer experiences for in-market shoppers across the internet, efficiently connecting shoppers with dealers and their inventory. This is accomplished with a proprietary hyperlocal advertising platform that can supplement national messaging with individual dealer branding while dynamically optimizing multiple digital channels for thousands of dealers and local markets. ADP Digital Marketing supports the online shopping process of over 5 million consumers every week, serving results for over 500 million vehicle inventory searches a year, working with a majority of US franchised automotive dealers.
“Innovation comes from great talent with a passion for their work collaborating intimately with clients.” said John Holt, Senior Vice President of ADP Digital Marketing. “We located our Innovation Center in Detroit because these elements come together in a powerful brew to help us extend our technology leadership and deepen client relationships.”
ADP’s commitment to downtown Detroit was supported by a Michigan Business Development Program incentive. “We have been pleased with the assistance and collaboration provided by the State of Michigan in the site selection process.” said John Holt,“The state has created a welcoming environment for business investment and job growth.”
“This welcome decision by ADP is a vote of confidence in the future of Detroit and our state,” said Gov. Rick Snyder. “I applaud the company for committing to this impressive investment. Michigan is the comeback state and the hundreds of new jobs resulting from ADP’s expansion will keep us moving in the right direction.”
ADP’s Digital Marketing Innovation Center will open in May in a downtown Detroit location. Hiring has started and applicants are encouraged to visit the Careers and Culture section of Cobalt.com cobalt.com/careers-culture/ to learn about the company and job opportunities.
ADP® (ADP.com), with more than $10 billion in revenues and approximately 600,000 clients, is one of the world’s largest providers of business outsourcing and human capital management solutions. Leveraging over 60 years of experience and a global footprint spanning more than 40 countries, ADP offers a wide range of human resource, payroll, talent management, tax and benefits administration solutions from a single source, and helps clients comply with regulatory and legislative changes, such as the Affordable Care Act (ACA). ADP’s easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, and heavy equipment dealers throughout the world. For more information about ADP or to contact a local ADP sales office, reach us at 1-800-225-5237 or visit the company’s Website.
About ADP Digital Marketing
ADP Digital Marketing, a business unit of ADP Dealer Services, provides digital marketing solutions to a majority of US automotive dealers and manufacturers, and is North America’s leading provider of automotive marketing services through its Cobalt (Cobalt.com) and Dealix (Dealix.com) units. For over 17 years, ADP Digital Marketing’s mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profitability. It is a comprehensive set of highly effective and efficient marketing solutions and services, delivering seamless shopping experiences to consumers, and high quality sales opportunities to dealers.