Silverpop™, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces it has received $25 million in new funding. With these additional funds, Silverpop will continue to accelerate its growth and customer success across the globe.
“The world of marketing is undergoing a fundamental shift with customers now more discerning, more educated and more selective than ever before and no longer willing to be part of an audience or locked into a single channel,” said Bill Nussey, CEO of Silverpop. “Our solution uniquely lets marketers engage each customer or prospect as an individual resulting in a customer experience that is unmatched in today’s world of audiences and segments. In 2012, we dramatically stepped up our investment in sales and marketing and drove record-setting growth. This new funding allows us to invest even more aggressively in 2013 and beyond, giving an ever wider set of marketers access to our game-changing solution.”
Silverpop finished 2012 with impressive new business growth of 40 percent as compared to 2011. Last year the company added 380 new customers, a third of which turned to the company for its marketing automation offerings and 60 percent of them specifically looking to drive revenue by focusing on buyer behavior.
Silverpop's unique focus on behavioral marketing automation is best demonstrated by the company’s commitment to three key areas:
Being a Marketing Database of Record: Silverpop Engage can serve as the single source of data across a marketing department, helping to provide the most comprehensive profile of customers and prospects possible by capturing and storing demographic and psychographic data as well as online and offline behaviors.
Allowing for a Consistent Digital Identity: Engage uniquely collects valuable buyer information from all channels (Web, email, mobile and social) and across multiple devices and platforms, creating a single identity that leads to a consistent digital experience reflecting preferences declared and inferred based on behavior across channels.
Automating Interactions: To efficiently individualize digital interactions and deliver the optimal marketing experience, marketers must automate their interactions. Silverpop Engage allows customers to leverage massive amounts of collected data in order to deliver highly individualized interactions that deliver an unmatched customer experience that drives engagement, loyalty and revenue, one customer at a time.
The company, which launched in 1999, now employs more than 500 people in offices in the U.S., the UK and Germany and has a presence in Australia/APAC, Africa, South America (including Mexico and Brazil), and Eastern Europe (Turkey and Czech Republic) via strategic reseller relationships. It supports more than 1,800 customers representing 5,000 brands worldwide.
Silverpop (silverpop.com) is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe.