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Glyn Hopkin Drives Customers into Car Dealerships via Amscreens Forecourt Digital Signage Network - Key Fiat dealer using digital media to speak to motoring audience in proximity to local dealerships about offers and promotions - Amscreen.eu
Glyn Hopkin Drives Customers into Car Dealerships via Amscreens Forecourt Digital Signage Network

 

PRZOOM - /newswire/ - London, Greater London, United Kingdom, 2013/04/25 - Key Fiat dealer using digital media to speak to motoring audience in proximity to local dealerships about offers and promotions - Amscreen.eu.

   
 
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Amscreen, Europe's leading digital media network owner, has been working with one of the UK's leading car dealerships, Glyn Hopkin, to run offers and promotions on the network to promote their extensive Fiat range.

As one of the UK's leading multi-franchise dealer groups, Glyn Hopkin has over 25 dealerships across the London and The South East and has used the Amscreen network and GEO+ software to automate location specific messaging in vicinity to its dealerships. Amscreen's screens reach an audience of over 30 million adults every week and with the presence in forecourts have become a favoured platform for motoring related brands.

Fraser Cohen, Managing Director at Glyn Hopkin said: "For us, advertising on the Amscreen forecourt network is ideal. Previously, we have focused our attentions on press and our website. However, with Amscreen, we know that 100% of those seeing our adverts are motorists and considering they have car keys in hand, there isn't a better time to talk to them. The screen network also provides ultimate flexibility - if we have a special offer or promotion running, we can drive awareness around it using Amscreen and, what's more, we can do so in a matter of minutes.

Cohen continued,"On this particular occasion, we ran a month-long competition in over 120 forecourts in proximity to our dealerships to promote our Fiat range. We opted to promote this exclusively on the Amscreen network. Consequently, we saw an increase in potential customers coming through the door as a result of our ads which has clearly proved this is an accountable medium and is good value for money. We plan to continue to use Amscreen in the future as a core platform to reach this motoring audience."

Simon Sugar, CEO, Amscreen "In the past twelve months, we've seen an increase in the number of motoring-focused businesses discovering the benefits of our network. It is the combination of ability to effectively reach the motoring audience plus the simplicity, flexibility and cost effectiveness of our platforms that keeps motoring manufactures and dealerships coming back to work with us."

 
 
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Glyn Hopkin Drives Customers into Car Dealerships via Amscreens Forecourt Digital Signage Network

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Contact: Steve Whitehead - Amscreen.co.uk 
+44(0)12 0466 4361 swhitehead[.]amscreen.co.uk
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Amscreen securities in any jurisdiction including any other companies listed or named in this release.

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