Meliá Hotels International has maintained and even improved its key business performance indicators over the years of economic crisis, not only with regard to financial results, but also in regard to quality, team management, ethics, corporate responsibility, globalisation and innovation. As a result, the company has continued to rise up the ranking of the 100 best companies in Spain, according to MERCO, the Corporate Reputation Monitor, which assesses the reputation of companies operating in Spain, and is one of the benchmark business monitors in the world. Each year more than 700 companies enter to be reviewed, and only 100 make the ranking.
Meliá Hotels International has been rated 33rd among the top 100 Spanish companies with better reputation, and the first one of the Travel industry. The president and founder, Gabriel Escarrer, has been rated 52nd among the best valued entrepreneurs.
The ranking is based on the six main areas of each company: economic profitability, quality of service and customer satisfaction, innovation, social and environmental responsibility policies, internal reputation and job quality, and an international dimension.
During the recession in Spain, Meliá has met its commitments and kept up high levels of trust in the markets. The company has also intensified its international growth, becoming one of the most international Spanish companies with a presence 35 countries and increasing its global workforce to over 38,000 employees.
For MHI, an important driver of this success is improvement in the quality score of its products and service, which, far from being undermined by the crisis, has generated improved levels of customer satisfaction. This is accompanied by increases in its employee culture and commitment index which measures variables such as team commitment, work satisfaction or pride in the company, all within a very complex macroeconomic situation which also affects the work environment.
As reported by MERCO, in 2013 ethics and social and environmental responsibility have also influenced the results. This is an area Meliá has focused on in recent years and in which it has reported significant progress, such as the successful alliance with UNICEF to increase guest and employee awareness about child protection, the agreement with the ONCE Foundation for integrating people with disabilities in the workplace and travel industry in general, and its efforts to measure and reduce its carbon footprint, participating for the third consecutive year in the Carbon Disclosure Project Iberia, and having reduced CO2 emissions and water use per stay by 4.8% and 5.8% respectively. The company also approved its Code of Ethics in 2012, an important step in consolidating the principles that govern its relationship with its different stakeholders.
Meliá (melia.com) now has 30 hotels certified for their environmental management or contribution to local communities, and it is also proud to be the first hotel company certified by the Responsible Tourism Institute, supported by UNESCO, as a Biosphere Hotel Company. As stated by its Chairman Gabriel Escarrer,“travel companies have enormous potential to spark economic development and promote the redistribution of wealth and environmental preservation in the communities in which we operate, and we must make the most of this great potential with the greatest responsibility”.