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Soft Drinks Manufacturers Meeting the Obesity Challenge - UK & USA lead trend to healthier products. Children who drink sugary drinks every day are likely to be a stone heavier, according to research quoted in a new report
Soft Drinks Manufacturers Meeting the Obesity Challenge

 

PRZOOM - /newswire/ - London, United Kingdom, 2007/01/17 - UK & USA lead trend to healthier products. Children who drink sugary drinks every day are likely to be a stone heavier, according to research quoted in a new report.

   
 
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“One of the greatest challenges for soft-drink manufacturers and retailers is the growing perception of an association between drinks with large quantities of sugar, and obesity,” says Emma Conroy in her report ‘Challenges for the Soft Drink Manufacturer’.

Soft drinks account for 15 per cent of total sales in the UK food and drink market. To maintain their market value, says the Report, ‘it is imperative that manufacturers respond to these pressures and …offer consumers the opportunity to adopt a more healthy lifestyle.’

Sugary carbonated drinks (liquid candy as one researcher calls them) are being replaced by diet drinks, probiotics and fruit and vegetable drinks. Diet Coke is now Coca Cola’s biggest selling grocery brand. Across the board, bottled waters account for 15 per cent of the UK’s soft drinks market.

‘Challenges for the Soft Drink Manufacturer’ covers the issues of soft drinks and obesity, advertising restrictions, school vending, diet drinks and the questions around intense sweeteners and how manufacturers are responding to environmental and ecological concerns. The report by Emma Conroy, a former Food Standards Agency nutrition strategist, is part of a series of industry short reports available as free downloads from new online business information provider, ReportBuyer.com which launches on Wednesday January 17th 2007.

ReportBuyer.com launched in January 2007 offers books and reports covering the Automotive Industry plus Banking & Finance, Computing & Electronics, Energy & Utilities, Food & Drink, Telecoms and Pharma & Healthcare. ReportBuyer.com is part of Piribo Ltd, a UK-based private company, established in September 2004 with Piribo.com, retailing business information online for the pharmaceutical and biotechnology sectors. The piribo.com website is now the UK’s largest online biopharma information store, carrying over 6,000 English language titles including, market reports, studies and books, currently sourced from over 60 publishers.

 
 
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Soft Drinks Manufacturers Meeting the Obesity Challenge

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