What: Joseph Retzer, Vice President, Advanced Analytics at MarketTools, will present a joint paper with Ewa Nowakowska Senior Consultant, Advanced Statistics, GfK Polonia titled,“Extending Cluster Ensemble Analysis via Semi-Supervised Learning,” at the 2013 European Sawtooth Software Conference in Berlin. Retzer’s presentation will highlight how his vast experience in segmentation methods has allowed him to introduce a business perspective to the leading-edge analytic techniques as a way it to better provide informed strategic business decisions. He will incorporate this new viewpoint in segmentation studies conducted at MarketTools.
When: Friday, April 12, 2013 at 09:00 am. Berlin local time
Where: Register at sawtoothsoftware.com/.
Cluster ensemble methodology is extended in a direct and practical way to improve the consensus solution. The set of ensemble partitions is augmented with those derived from Random Forests, a supervised learning analysis. RF partitions incorporate useful profiling information directly indicative of specific target measures. CCEA is then used to improve consensus partition stability and cluster quality.
Retzer is a frequent present at Sawtooth event, and this submitted paper marks the inaugural presentation for a European Sawtooth Conference. The Sawtooth events are renowned in the marketing research industry for their practitioner-oriented focus and depth in the fields of conjoint analysis, segmentation, and data collection/analysis.
The 2013 European Sawtooth Software Conference will be held on April 9th to 12th in Berlin, Germany, at the Berlin Marriott Hotel.
MarketTools (markettools.com), as a part of MetrixLab is the fastest-growing global provider of online consumer research services. Through the use of advanced respondent engagement techniques, comprehensive analytic tools, and expert knowledge of research science, MarketTools helps clients innovate, optimize and execute programs that deliver high-value business impact. Our approach to research has been embraced by global brands in many industries. Specializing in the areas of Brand, Media and Advertising research, Innovation and Shopper research, eBusiness Performance and Customer Experience Management, our teams push the boundaries of market research innovation, combining cutting-edge technology with scientifically proven qualitative and quantitative research methodologies. Worldwide research experts are supported by a groundbreaking advanced analytics team a global consumer panel and a suite of market research software. Headquartered in Rotterdam, with offices in New York, Chicago, Minneapolis, Seattle, San Francisco, Hyderabad, London, Hamburg, Paris and Madrid, our team conducts online research in more than 50 countries worldwide.