• Creates fast access to solutions for durability, resource efficiency and climate protection;
• Shares sustainability practices with producers, contractors, applicators, developers and architects;
• Connects stakeholders to BASF construction experts around the world.
The website presents the company’s products and solutions in terms of challenges faced by the construction industry such as increasing durability, improving resource efficiency and climate protection. It also serves as a central platform to exchange ideas by sharing authentic stories from a variety of stakeholders.
“Sustainability is a crucial issue for the construction industry and chemistry plays an important role in designing innovations for sustainable construction,” said Dr. Tilman Krauch, President of BASF’s Construction Chemicals division and head of BASF’s Global Construction Steering Committee. “The website is a window to what we do especially in the area of sustainability. It is designed to inform, connect and equip our construction partners with easy-to-access information, knowledge and ideas,” explained Krauch.
The construction industry is one of BASF’s key customer industries, accounting for up to 10 percent of total Group sales. In accordance with the “We create chemistry” strategy, BASF is focusing its business even more strongly on customers’ needs and driving sustainable solutions.
Information structure designed for various needs
In addition to being informed about the industry trends and sustainability challenges, visitors to the new global construction website can discover stakeholders’ authentic video stories and be inspired by best practices in sustainable construction. For example, Michael L. Gentoso, from U.S. Concrete, tells how he used BASF’s Green Sense ® Concrete program to reduce CO2 emission significantly in the construction of the One World Trade Center while ensuring a stronger building structure.
If visitors are searching for information for specific construction projects, they can use segments such as residential and non-residential buildings and infrastructures as entry points, in order to learn how to use BASF products and solutions in various applications, such as concrete admixtures to build a long-lasting bridge foundation, waterproofing solutions to protect roofs from water damage, and foams to improve wall insulation and reduce energy costs.
Users can directly contact BASF construction experts around the world and find information about upcoming construction events where they can meet BASF experts in person.
About BASF’s solutions for housing and construction
The construction industry is one of BASF’s key customer industries (construction.basf.com), accounting for up to ten percent of total Group sales. As a leading provider of raw materials, systems and finish products to the construction industry, BASF provides economically and ecologically sound solutions that contribute to sustainable housing and construction by reducing resource consumption, lowering energy consumption, increasing building life expectancy and enabling faster construction processes. From foams and latent heat storage for thermal insulation, concrete admixtures and repair products, waterproofing solutions and industrial and decorative flooring systems to decorative paints, architectural and coil coatings, BASF offers the broadest portfolio of building materials used directly on construction sites or integrated into other products. Sales to the construction industry in 2012 were €5.2 billion.
BASF (basf.com) is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of €72.1 billion in 2012 and more than 110,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).