Basuma.com, which aired in January this year (2013), will also serve as an international portal where international companies can exhibit both products and brands. The objective is to increase exports and trade in the global market and to boost a generally slow market caused by financial crisis.
Thomas Kristiansen, founder of the new trading portal, has worked in the industrial sector for 14 years and has alongside this developed numerous websites targeting the needs of international businesses.
According to the entrepreneur, the stakeholders in the industry have longed for an Internet-based marketplace with specific focus on international purchases and sales of new and used industrial equipment. Existing portals are too broad in their range, which so far has made the search of products unnecessarily troublesome.
Thomas Kristiansen describes one of the many case stories that inspired him to develop Basuma:
"A Russian company that manufactures broaching needles for dental equipment contacted a company to develop and manufacture a machine to automatically produce the broaching needles, which had hitherto been made manually. A Danish company was specialized in making machinery for this type of production . Yet it took 6 "wasted" months before the Russian company after many detours in the end found the Danish supplier. "
According to Thomas Kristiansen the case is a classic example, and it depicts the need for an international sales portal to promote trade cooperation by establishing easy contact between customer and supplier in the industry across countries.
Since the contact "finally" arose, the Danish company signed trade cooperation to a value of more than 10 million USD. A revenue that would have been lost, had the Danish company not been found. A problem Basuma will solve in the future.
The initiative will strengthen worldwide trade and export.
In a time of crisis, industrial associations demand initiatives to boost exports. Thomas Kristiansen thinks Basuma will be one of the solutions.
"According to the UN Food and Agriculture Organization FAO, the total food production in the world will increase by 70 per cent in 2050. Distributors of machinery and equipment industry will accordingly have a huge export potential. Basuma is created to facilitate the contact between seller and buyer on the global marketplace. It is of no use to have the world's best product if no one knows it," says Thomas Kristiansen, who is convinced that Basuma will be an effective catalyst for Danish and Scandinavian suppliers of industrial equipment.
"Basuma creates a marketplace where the industry can meet up with the rest of the world in a safe environment. The ability to communicate with the world market would logically be a catalyst for increased exports."
Easy and clear user interface
The web portal is divided into 14 industry-specific categories which give buyers easy and intuitive access to exactly the products and companies they are looking for. For instance, if you are looking for a machine for peeling shrimps, you click on the front page of the category "fish & seafood production."
The products can be sold by “normal” trade, commission based or on an auction. The membership is free and prices of advertising starts at 145 Euro for one month's advertising.
Cost affordable branding in more than 30 countries
In addition, advertisers can buy memberships of longer duration providing a variety of opportunities to expose their product and boost their business internationally.
For example, one can pay a little amount to have one’s ad highlighted. The advertiser can also buy banner ads for full-on exposure in the 33 countries, where Basuma so far has registered domains. The advertiser may also opt to bring articles of product or industry news during the "theme week".
Basuma’s staff of 13 employees in the respective countries are seeing to that all products end up in the appropriate categories on the desired language.
Chat provides trust
Basuma’s website provides customer and buyer the opportunity to chat and to learn to know each other - and negotiate all details in place before hitting the purchase button.
When the user is offline, you will receive contact requests or other dialog per SMS or mail. The dialogue will update the moment you log on again.
A ranking system also gives buyers the opportunity to "rate" the supplier, so any rogue advertisers are eliminated. Equally, the seller has the opportunity to comment on the buyer's review.
More background information:
Owner: Thomas K. Christiansen T: +45 7022 4151 - tk[.]Basuma.com
Why the name "Basuma"?
The name Basuma is composed of: B = Buy - A = and - S = Sell - U = Used - MA = Machines.
Thomas Kristiansen has extensive experience from the industrial sector. He has worked in the industrial sector for 14 years, and before that, he has worked with automation processing. Thomas has also been a special technician and supervisor at palletizers and other end-of-line equipment, and has developed numerous websites targeting the needs of international business since 1995.
BASUMA currently has 13 employees world wide
From the time of launch in January 2013 Basuma has 13 employees. Developers, programmers, designers, translators, PR people and representatives of the countries concerned shall ensure that all advertisements are designed correctly and in the appropriate language. The staff is expected to be extended with 12-20 consultants in the respective countries.
Basuma’s employees are constantly working to optimize search marketing portal, so the website offers occurs at a best location in the target search results. Basuma’s team of IT developers strives for continuous development of user-friendly state-of-the-art IT features, so the user experience is always optimal and in line with the objective of making it easy and safe to exchange industrial products worldwide.