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The Dentsu Group’s Aegis Media to Acquire 100% of Chinese Digital Planning and Buying Agency Beijing Wonder Advertising, Co. - Dentsu, Inc. announced that Aegis Media has reached an agreement with the shareholders of digital planning and buying agency Beijing Wonder Advertising Co., Ltd (hereinafter “WonderAd”) to acquire 100% of the company
The Dentsu Group’s Aegis Media to Acquire 100% of Chinese Digital Planning and Buying Agency Beijing Wonder Advertising, Co.

 

PRZOOM - /newswire/ - Tokyo, Japan, 2013/04/02 - Dentsu, Inc. announced that Aegis Media has reached an agreement with the shareholders of digital planning and buying agency Beijing Wonder Advertising Co., Ltd (hereinafter “WonderAd”) to acquire 100% of the company. Tokyo: 4324

   
 
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Dentsu, Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 58,967.1 million yen) announced today that Aegis Media, one of the two entities under the umbrella of its global operating unit Dentsu Aegis Network Ltd., has reached an agreement with the shareholders of digital planning and buying agency Beijing Wonder Advertising Co., Ltd. (hereinafter “WonderAd”) to acquire 100% of the company.

The purpose of the acquisition is to strengthen Aegis Media’s integrated marketing services capabilities, including digital media buying, in China.

Founded in 2003, WonderAd is a leading full service digital media and marketing agency with eCRM and performance marketing capabilities. During the last nine years the company has built a fully comprehensive database of online media buying data, and provides integrated digital strategic planning and execution services to clients in the fast-growing online gaming industry as well as those in fields such as finance/insurance and distribution/retailing in China.

Over the last 18 months, Aegis Media has performed digital media buying in China through a number of brands including Carat, wwwinsisobar, Vizeum, Catchstone and OMP1. Going forward, WonderAd will be aligned to Carat, one of Aegis Media’s global network brands, which will make Carat one of the leading digital media buyers in China.

The impact of this transaction on Dentsu’s consolidated financial results for the fiscal year ending March 31, 2014 is expected to be minimal.

1 Carat and Vizeum provide media buying and planning services, while wwwinsisobar and OMP provide digital creative services. Catchstone is a full service digital and marketing agency.

Profile of Beijing Wonder Advertising Co., Ltd.
Company Name: Beijing Wonder Advertising Co., Ltd.
Location: Beijing, People’s Republic of China
(Branches in Shanghai, Shenzhen and Guangzhou)
Date of Establishment: July 2003
Capital: CNY 1.15 million
Shareholding Ratio: Dentsu Aegis Network Ltd. 100%
Gross Profit: GBP 7.4 million (FY2011)
Principal Management Personnel: Eric Liu (CEO, Founder)
Laetitia Feng (COO)
Number of Employees: 200
Line of Business: Digital media buying and provision of other integrated
marketing services in the digital domain
Website: wonderad.com (Chinese language)

 
 
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Agency / Source: Dentsu

 
 

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The Dentsu Group’s Aegis Media to Acquire 100% of Chinese Digital Planning and Buying Agency Beijing Wonder Advertising, Co.

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Dentsu, Inc. |
Contact: Shusaku Kannan - Dentsu.co.jp 
813-6216-8042 s.kannan[.]dentsu.co.jp
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Dentsu securities in any jurisdiction including any other companies listed or named in this release.

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