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EMEA HDD Tracker - Q4 Results Show Market Declining 17% Reports Futuresource Consulting - The external hard disk drive market in EMEA had a difficult first half last year, mainly due to supply chain challenges in 2011, culminating in annual volumes for 2012 falling by 17% to 21.5 million - Futuresource-Consulting.com
EMEA HDD Tracker - Q4 Results Show Market Declining 17% Reports Futuresource Consulting

 

PRZOOM - /newswire/ - Dunstable, Bedfordshire, United Kingdom, 2013/03/27 - The external hard disk drive market in EMEA had a difficult first half last year, mainly due to supply chain challenges in 2011, culminating in annual volumes for 2012 falling by 17% to 21.5 million - Futuresource-Consulting.com.

   
 
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This is compared with nearly 26 million units in 2011, according to the latest quarterly HDD report from Futuresource Consulting.

"The decline can be linked to the floods suffered by Thailand in 2011, which created shortages in shipments and further price increases," says Mats Larsson, Senior Market Analyst with Futuresource Consulting. "The second half of 2012 showed minimal signs of positive growth, with prices still higher than over a year ago. Some have debated that many retailers gained bargaining power as they held back on HDD purchases in the hope that distributors would drop their prices, allowing other substitute storage solutions to come into play. Others argue that alternative technologies - like the strong growth in tablets as well as cloud storage - impacted external HDD demand. Futuresource research shows that it is a mixture of the two, with the latter continuing to impact future trends.”

Overall, Futuresource (futuresource-consulting.com) found that year-on-year trends were positive in most EMEA countries, with Turkey and Saudi Arabia experiencing the strongest growth. However, when looking at the global picture, these multiple small increases have been overshadowed by larger declines elsewhere.

2012 was a turbulent year in the market not just due to shortages and price increase, but also from changes in the competitive structure.

The one brand that gained the most was Toshiba, which saw a 200% rise in market share in 2012 across the EMEA 17 countries tracked. Toshiba now commands the highest share of the largest share of the market to date, and taking almost half of all sales in Germany.

 
 
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Agency / Source: Futuresource Consulting

 
 

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EMEA HDD Tracker - Q4 Results Show Market Declining 17% Reports Futuresource Consulting

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Contact: Andy C. Watson - Futuresource-hq.com 
+44(0)15 8250 0169 megan.orr[.]futuresource-hq.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Futuresource Consulting securities in any jurisdiction including any other companies listed or named in this release.

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