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Splunk Delivers New Dimension of Business Insight with Integration to Relational Databases - Splunk DB Connect Enriches Machine Data with Business Context for More Powerful Insights Across the Enterprise -
Splunk Delivers New Dimension of Business Insight with Integration to Relational Databases


PRZOOM - /newswire/ - San Francisco, CA, United States, 2013/03/18 - Splunk DB Connect Enriches Machine Data with Business Context for More Powerful Insights Across the Enterprise - NASDAQ: SPLK

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Splunk Inc., the leading software platform for real-time operational intelligence, today announced Splunk® DB Connect. Splunk DB Connect delivers reliable, scalable, real-time integration between Splunk Enterprise and traditional relational databases. With Splunk DB Connect, structured data from relational databases can be easily integrated into Splunk Enterprise, driving deeper levels of operational intelligence and richer business analytics across the organization.

"Splunk DB Connect enables organizations to easily combine powerful operational insights from machine data with valuable business context from relational databases. It does the heavy lifting of integration so our users can focus on driving better visibility and intelligence," said Sanjay Mehta, vice president of product marketing, Splunk. "Splunk DB Connect dramatically enhances the ability for business users to make sense of machine data for real-time business analytics, enabling them to complement existing business intelligence tools by taking advantage of machine data in making critical business decisions."

"Splunk has conquered the need for analytics and insight from machine data to support IT and the business," said Tony Cosentino, vice president and research director, Ventana Research. "With Splunk DB Connect, the addition of business context from structured sources delivers new value and actionable metrics for any organization."

Splunk DB Connect enables organizations to drive more meaningful insights for IT operations, security and business users. For example, IT operations teams can track performance, outage and usage by department, location and business entities. Security professionals can correlate machine data with critical assets and watch lists for: incident investigations, real-time correlations and advanced threat detection using the award-winning Splunk Enterprise. Business users can analyze service levels and user experience by customer in real time to make more informed decisions.
Customer Success with Splunk DB Connect

Community search engine Boardreader uses Splunk software to monitor its web crawlers and other essential business systems. In addition to generating large amounts of machine data on a daily basis, Boardreader maintains SQL databases to store business data and lookup tables such as country names, languages, production metrics and status, event and error codes. With Splunk DB Connect, Boardreader can run internal reports on usage trends and enhance the queries and reports with data from their SQL databases. Boardreader says Splunk DB Connect enabled it to replace its data warehouse.

"Splunk DB Connect simplifies everything about how we integrate machine data with data from our relational databases," said Tracy Dalzell, senior project manager, Boardreader. "We used to look at yesterday's data. Now we can see what's going on as it happens. Instead of hunting around nine different Web servers, we click right into an event and troubleshoot problems or answer critical business questions on the spot. Splunk Enterprise and Splunk DB Connect made our data infrastructure vastly more effective and dynamic and helped us cut overall costs by eliminating the need for a data warehouse."

Corporation Service Company (CSC) is a leader for business, legal and financial services worldwide, offering a solution for every phase of the business life cycle. CSC uses Splunk Enterprise to monitor and correlate page load, traffic and user data to help increase customer service. Splunk DB Connect makes it easier for CSC customer service representatives to see top usage, overall volume and any problems customers are facing, by ensuring that they can map the customers' usage and experience from the machine logs with their credentials contained in the database.

"At CSC, our success as a company has grown from exceptional customer service, and Splunk helps enable the people behind our customer service", said Scott Plichta, director of product and market strategy, corporate and legal services, CSC. "Splunk not only provides real-time visibility of service experience, but it also presents it in the most meaningful way to our service reps by mapping in the business context."

Socialize is a mobile marketing platform which makes mobile applications social, boosting engagement and helping companies increase monetization of apps. Socialize uses Splunk Enterprise as the platform to create powerful analytics to track, measure and analyze performance against millions of daily API requests.

"Our business is only as effective as the analytics we provide for our customers," said Isaac Mosquera, chief technical officer, Socialize. "Splunk combines the massive volumes of machine data generated by our leading social platform with the business data from our databases. It's the best way we've found to deliver the rich analytics our business demands."

Go to Splunkbase for more information about Splunk DB Connect and go to the Splunk website to learn more about Splunk Enterprise.

Register now for .conf2013, the 4th Annual Splunk Worldwide Users' Conference, featuring more than 100 sessions by Splunk customers, partners, experts and employees. .conf2013 is being held September 30-October 3 at The Cosmopolitan in Las Vegas.

About Splunk Inc.

Splunk Inc. ( provides the engine for machine data™. Splunk® software collects, indexes and harnesses the machine-generated big data coming from the websites, applications, servers, networks and mobile devices that power business. Splunk software enables organizations to monitor, search, analyze, visualize and act on massive streams of real-time and historical machine data. More than 5,200 enterprises, universities, government agencies and service providers in over 90 countries use Splunk Enterprise to gain Operational Intelligence that deepens business and customer understanding, improves service and uptime, reduces cost and mitigates cybersecurity risk. Splunk Storm®, a cloud-based subscription service, is used by organizations developing applications in the cloud.

Investor Contact Information:
Ken Tinsley, Splunk Inc.
P: 415-848-8476 - E: ktinsley[.]

Splunk, Splunk Storm and the engine for machine data are registered trademarks or trademarks of Splunk Inc., and/or its subsidiaries and/or affiliates in the United States and/or other jurisdictions. All other brand names, product names or trademarks belong to their respective holders.

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Splunk Delivers New Dimension of Business Insight with Integration to Relational Databases

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