PRZOOM - /newswire/ -
Singapore, Singapore, 2007/01/12 - OAG has been awarded for brand excellence in the Travel Solutions category in “The BrandLaureate Awards” this week in Kuala Lumpur, Malaysia. Fred Seow, Vice President Asia Pacific, received the award conferred by The Asia Pacific Brands Foundation.
The BrandLaureate Awards is an annual event where best brands in Malaysia and Asia Pacific are recognised. Every year, a selection committee identifies a list of brands based on a 300- point judging criteria which includes brand strategy, culture, communications, equity and performance. The shortlisted brands are then audited by the Process Auditor, PricewaterhouseCoopers. The winners are finalised by the Asia Pacific Brands Foundation Board of Governors headed by YAM Tunku Tan Sri Imran Ibni Tuanku Jaafar.
“We are indeed excited and proud to be given this distinguished award. This recognition is a testament to OAG’s continued efforts in translating our company’s vision and mission into reality. We constantly aspire to meet and exceed our customers’ expectations and look towards reinforcing OAG’s global reputation and expertise in information management and distribution in the travel and transportation industry, ” commented Fred Seow, Vice President, Asia Pacific.
OAG (oag.com) is a global travel and transport information company.
We have three core activities:
• managing and distributing information within the passenger and cargo aviation sectors;
• providing travel information to business travellers;
• providing advertising and promotion opportunities for the aviation and travel communities.
Our business is underpinned by our data management expertise. We hold a breadth of travel related content and are best known for our airline schedules database. This holds future and historical flight details for 1,000 airlines and more than 3,500 airports. Every ten seconds a flight is updated on the OAG system. Over the coming year we are tracking around 27 million departures.
Using these vast databases, we provide a broad range of multi-lingual products for business and consumer customers, available in virtually any way the customer wants it: Internet, PDA, mobile, digital and print.
OAG has nine offices in Europe, the Americas and Asia and is a part of Commonwealth Business Media, a wholly owned subsidiary of United Business Media plc.
About The Asia Pacific Brands Foundation
The Asia Pacific Brands Foundation (APBF), a not-for-profit organisation is dedicated to the promotion and improvement of branding standards in Malaysia and the Asia Pacific.
Administered by a Board of Governors, it was set-up in August 2004, by a group of dedicated professionals who had a strong interest and desire in nation branding.
The APBF’s mission is to educate and disseminate the importance of branding to Malaysian businesses and the public, with the aim of a branding culture aided by best practices.