The installation was carried out by Scala-partner Captivate Media, powered by IMTV.
A journey on the Russian MegaBus leaves passengers with about 40 minutes of spare time. The company understood that this offered a huge opportunity to communicate with and influence its customers. It found that digital signage offered the perfect tools to reach their audience and turned to Captivate Media and IMTV to implement an interactive online digital network on its bus fleet.
104 Scala players were installed in MegaBuses in Moscow and St. Petersburg. The busses were equipped with 22 inch HD LCD screens, 3 in each bus. Via a satellite connection the screens are in permanent contact with the MegaBus offices.
Out of the more than 1.2 million passengers on the MegaBus the majority are affluent females aged 20-40, studies show. They are expected to view the video sequences shown on board at least once during their journey with the MegaBus. The solution allows MegaBus to present its passengers with a balanced mix of infotainment and commercials for products and events at the destination.
“Scala makes it possible to use Ultra Low Cost PCs, which are compact in size. This is an important factor when it comes to large-scale installations and limited space. Scala allows for flexible and highly automated publishing and updating of content on players located in both Moscow and St. Petersburg. Moreover, the content can reflect the local regional features of each city. This ease of management combined with the ability to create content, publish it, and control it from a single programming environment is the core strength of Scala” states Tony Yammine, Chairman of the board at IMTV.
MegaBus (eng.megamall.ru) is a shuttle bus offered by MEGA, a new concept for shopping, leisure and relaxation for the entire family initiated by IKEA. The MegaBus transports passengers from major transportation hubs in Moscow and St Petersburg to the MEGA malls usually located in the outskirts of the city.
About Captivate Media
Captivate Media powered by IMTV system (imtv.ru) is a company under the international holding Form Trust Holding, which has provided advertising on the Russian market for more than 20 years, and is a member of the American Chamber of Commerce and Industry in Russia, DSA, ISA, POPAI Russia, PRI and the IAA. Captivate provides the most interesting and effective solutions in Digital Signage: “turnkey” solutions: concept of the project, customized design, Interactive online signal, content creation, content management. Captivate Media in Russia is in partnership with Auchan retail networks IKEA-MEGA shopping malls, Capitoliy malls and others.
Driving more than 500,000 screens worldwide, Scala Inc. (scala.com) is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, Pa. USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries.