In conjunction with new efforts to brand a seven county region in Eastern Iowa as “Iowa’s Creative Corridor,” the economic development agencies representing Linn, Johnson, Cedar, Iowa, Washington, Jones and Benton Counties, have launched a redesigned website to provide information to interstate commerce companies looking to expand or locate in the region.
The website Iowa’sCreativeCorridor.com was launched in January 2013 and will serve as the primary source of information on available buildings and sites, infrastructure, workforce, and other business resources for start-ups and emerging companies.
Mark Nolte, ICAD Group’s Interim President, says the update was necessary to provide a unified message for the region on economic development. “To compete on a global scale, we must do a better job of promoting the strengths of a larger region, such as workforce size and education attainment, along with our individual community assets,” said Nolte. “This website provides a single point of entry for anyone researching our area for economic development.”
Dennis Jordan, Economic Alliance economic development strategist, says the site helps streamline the process for site location consultants or potential employers and helps connect the region to its unique identity. “It’s important for the region to have a way to set itself apart from other areas of the country,” he says. “All that Iowa’s Creative Corridor encompasses shows we are an innovative region with a diverse economy and strong base.”
New features of the website include new maps and individual county profiles, easier navigation and more robust information for local business resources, and enhanced functionality for those browsing on mobile phones or tablets.
IowasCreativeCorridor.com joins other regional marketing efforts including a special regional section and advertisement in Delta Airline’s SKY Magazine; ShovelReadyIowa.com, promoting the state’s only independently certified economic development properties; the PickYourPace.com website which highlights quality of life for families and workforce in the region; and participation in PDI Grow Iowa Day on February 27, 2013, where regional marketing groups from across Iowa converge on the state capitol to attend legislative briefings and meet legislators from other regions.
“The story of Iowa’s Creative Corridor needs to be shared again and again, and we’re off to a great start,” added Nolte. “This seven county alliance is dedicated to the continued growth of this region and we’re looking forward to sharing more programs and strengthening our partnerships.”