Marketing Ideas for CPAs, a marketing blog focused on the accounting industry, is celebrating its first anniversary. A creation of bbr marketing, this site was created to provide tips, analyze trends and share ideas to help people market their accounting firms. Whether a marketing professional, a partner or a sole practitioner, the website encourages feedback and ideas that translate across the industry.
Along with creating and sharing marketing ideas on the primary site, Marketing Ideas for CPAs can also boast a very active LinkedIn group with nearly 300 members. In this environment, accounting and marketing professionals ask questions, share expert advice, tips and tricks and offer one another support and encouragement. “We hoped to make a community where the accounting marketing industry could learn and interact with peers,” says Bonnie Buol Ruszczyk, president of bbr marketing. “When we conceived of the idea of creating a productive conversation space, we thought it was a good plan. In reality it has been more fun, more educational and more popular than we ever imagined.”
The Marketing Ideas for CPAs site has received such positive feedback that bbr marketing is now considering creating another site catered to law firm marketing. “Just like accounting firms, law firms have very unique marketing needs that can’t always be addressed by blanket marketing methods,” says Bonnie. “We’re excited that these posts have been helpful and we look forward to continuing in assisting our professional services communities.”
On the Marketing Ideas for CPAs site, the most popular posts include What NOT to Do on Your Website, 5 Painless Networking Strategies, Trends in Content Marketing for Your CPA Firm and Come on CPAs…Show Some Personality!
About bbr marketing
bbr marketing (bbrmarketing.com) specializes in marketing services and strategy for professional services firms. Service marketing is vastly different than product marketing and bbr understands how to help accountants, attorneys, engineers and other consultants reach their audiences and grow their firms.