Asia-Pacific continues to be preferred locations of choice with India, China, The Philippines, and Malaysia followed by Indonesia, Thailand and Vietnam.
In 2012, the complex and uncertain global economic conditions, persistent struggle in the Europe markets, combined with sluggish growth in the US due to impacted elections, and similarly tamed growth in developing markets (China, India and Brazil) affected the outsourcing industry as a whole.
The Asia-Pacific market outlook is prominently positive due to their domestic growth potential and with accelerated momentum they are likely to gain further from global outsourcing. However, Latin America is looked to benefit from the near-shore trend and is likely to come up as competitor to APAC destinations. With increasing focus on cost, rural sourcing is set to pick up with government interest.
According to Krishna Baidya, Industry Manager, ICT Practice APAC, Frost & Sullivan,"The large LATAM market is location-dependant and locations such as Brazil, Mexico, Chile, Colombia and Peru are likely to register outsourcing growth whereas destinations such as Guatemala, Costa Rica, Panama, Honduras are likely come up often while picking nearshore destination."
"Global services providers are likely to set or expand their presence in those markets to take advantage of the market sentiment," he added.
Changes in wage costs and shifts in currency in the volatile financial markets also affect location preference. Amid currency devaluation, Baltic States like Estonia and Latvia move up in the preferred destination list. Improving fundamentals and infrastructure has helped Egypt and United Arab Emirates (UAE) gain prominence.
Technology trends in cloud computing, mobility, social, big data and security will look to change the industry in 2013, with data security as the critical focus. The trends offer new growth opportunity, potential of better productivity and lead to the development of new innovative business models, which will address the stiffened market competition. There are also new opportunities for Business Process Outsourcing (BPO) as there is a fundamental shift in relationships between organizations and their customer, touch points and mode of communications.
Organisations will look to utilize a broad mix of service delivery options including shared services and cloud technology, with key emphasis on business value creation. Analytics capability will be a crucial component to future service revenue and to move up the value chain.
Organisations will also continue to leverage on outsourcing to optimize operations and gain productive returns. However, they are likely to work on cost-savings; prudent about outsourcing services and savvier in contract negotiation. Service providers will look to address such challenges and focus on relationship development with clients through enhanced value and quality service offerings.
Frost & Sullivan forecasts joint ventures; business outcome based pricing, revenue-sharing arrangements to become more commonplace in the near-term. Innovative pricing and engagement models, along with the evolution of the delivery model are also expected as competition in the market stiffens and pressure on profit margin rises. Business relationships between outsourcer stakeholders and organisations will be looked to develop into more efficient partnerships.
The overall growth within the global services industry is expected as nearshore forecast is poised for acceleration. Offshore outlook is predicted to maintain its strong position while onshore forecast will be a major driving factor with continued domestic market growth in the Emerging Nations.
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