PRZOOM - /newswire/ -
Redwood Shores, CA, United States, 2013/01/28 - Summit to explore key themes to help B2B companies manage their unique complexities while delivering more personalized customer experiences (NASDAQ: ORCL) - Oracle.com. NYSE, NASDAQ: ORCL
Bringing together partners and B2B commerce leaders to share best practices and real-world commerce experiences, Oracle today announced the Oracle B2B Commerce Summit, which takes place February 12, 2013 at The Palmer House Hotel in Chicago.
As the only event focused specifically on the challenges faced by B2B commerce professionals, the Oracle B2B Commerce Summit will explore new strategies and insights from industry leaders that are dealing with the complexities of distribution and manufacturing businesses, while also delivering leading cross-channel customer experiences.
B2B commerce leaders will discuss the latest trends and share views about how to maximize the effectiveness of commerce channels, including how to incorporate the latest B2C tactics to drive enhanced online B2B customer experiences.
Confirmed speakers include:
• Carolina Biological Supply Company: David Lyle, CIO and Chad Petersen, Director eCommerce
• Grainger: Sophia Drivalas, Senior Director, Online Merchandising
• MSC Industrial Supply: Charles Bonomo, SVP/CIO and Steven Baruch, VP eCommerce
• Viking Range Corporation: Tim Tyler, Manager, Viking Digital
Premiere Partner Sponsors include:
• AAXIS Commerce
Featured topics include:
• Cross-channel Customer Experience Strategy
• Mobile and B2B
• Social and B2B
• Web Technology
• Big Data
• Partner Enablement
• SEO Best Practices
“The journey to eCommerce for many B2B companies is a complex and challenging one that never really ends and is distinctly unique,” said Charles Bonomo, senior vice president & CIO, MSC Direct. “The opportunity for leaders in the industry to gather and share best practices with each other is extremely valuable and one not offered by any other event of this magnitude in the industry. We look forward to participating and sharing how MSC transformed itself from a print catalog selling culture to a digital commerce powerhouse that has fueled our tremendous growth over the past 5 years.”
“To support the complexity of B2B Commerce custom pricing, catalogs, workflows, etc. most B2B businesses selling online have had to build a complicated web of infrastructure, technology and business processes,” said David Lyle, CIO, Carolina Biological. “Delivering a more consumer-like B2C experience to customers has often been sacrificed to support this complexity. We are looking forward to sharing how Carolina Biological has incorporated proven B2C features such as interactive product catalogs and merchandising capabilities to take its online brand to the next level and to stay relevant to our evolving customer base.”
“In the last decade cross-channel commerce has emerged as a growing force in the consumer marketplace,” said John Andrews, vice president of product management, Oracle. “At the Oracle B2B Commerce Summit, we will bring to bear the learnings and expertise in B2C, but focus on the rapidly growing and increasingly complex B2B market and how to best deliver a unique business-to-business commerce experience that exceeds customer expectations.”
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Contact: Aaron Wessels, Blanc & Otus
P: +1.415.378.8090 - E: awessels[.]blancandotus.com.