Infusionsoft today announces it has acquired social media marketing software company GroSocial. GroSocial's web-based software allows small businesses to easily build and track social media marketing campaigns that generate leads across popular social networks, including Facebook and Twitter. Earlier this month, Infusionsoft announced $54 million in growth capital financing led by Goldman Sachs. Infusionsoft acquired GroSocial to meet the growing customer and market demand for an effective, easy-to-use social media marketing software tool that helps small businesses generate qualified leads.
As the leading all-in-one sales and marketing software, Infusionsoft is riveted on helping small businesses manage the entire sales and marketing lifecycle, from attracting and capturing leads to converting new sales and generating referrals from existing customers. With the addition of GroSocial, Infusionsoft will provide small businesses the ability to easily convert the leads they generate through social platforms into customers. GroSocial will be integrated with Infusionsoft's CRM, marketing automation and e-commerce tools so that small businesses can automatically move prospects through the entire customer lifecycle. Today, there is an Infusionsoft widget in the GroSocial app that allows users to capture leads and trigger automatic follow-up. Small businesses can also use GroSocial to create a professional social media presence, schedule and post Tweets and updates, and to engage followers and fans through contests and promotions.
Small businesses face a myriad of choices when it comes to where to invest time, money and effort in their sales and marketing strategy and tactics. They are pragmatic and want social media tools that will generate leads and sales, in addition to improving customer engagement and brand value.
How GroSocial Helps Small Businesses With Social Media Lead Generation
• Create a Professional Presence
Publish professional Facebook tabs, timeline covers and Twitter backgrounds using stylish design themes and a friendly drag and drop editor.
• Capture Leads through Opt-In Forms
Turn Facebook fans and followers into leads with simple, attractive opt-in forms.
• Attract Followers and Engage Fans
Increase followers and social engagement with contests and promotions.
• Connect with Customers on Facebook, Twitter, YouTube, Pinterest, Google+
Expand your social footprint by connecting with customers on multiple social networks.
• Schedule and Post Tweets and Updates
Save time by scheduling social updates directly from GroSocial. Monitor conversations with custom saved searches and RSS feeds.
• Measure the Results of Your Social Media Efforts
Track the effectiveness of your social media marketing with intuitive reports.
Comments on the News
“GroSocial is helping small businesses get real results from their social media marketing efforts. The company has proven its commitment to customer success with an amazing product that drives social media leads for tens of thousands of growing small businesses. Their team is talented and passionate, and the company is a clear winner and the ideal choice for us in the social media marketing space,” says Infusionsoft co-founder and CEO Clate Mask. “An Infusionsoft and GroSocial combination will lead to innovation and powerful results for small businesses.”
Zach Mangum, co-founder of GroSocial goes on to say,“Social media marketing isn't just for big brands. We see a huge opportunity to change the way small businesses get results from social media platforms. Our tools make it easy for small businesses to have a big-business presence on social media and to actually generate leads and convert sales from their social media marketing efforts. We're excited to catapult our innovation for small businesses with Infusionsoft even further.”
"As we considered an acquisition in the social media marketing space we were looking for three key factors,” says Hal Halladay, Infusionsoft SVP of corporate development. “We wanted an affordable but powerful product that made social media lead generation simple for true small businesses and that could easily integrate with our software. We wanted a team that could bring to Infusionsoft deep knowledge and expertise in social media marketing. Finally, we wanted a company that shared our passion to help small businesses succeed. GroSocial was the undisputed leader in all three areas. I don't know if we could have found a better strategic and cultural fit than the GroSocial team."
Founded in 2010 by Zach Mangum, Kevin Kirkland and Chris Wright, GroSocial currently has more than 30,000 users. The 19-person GroSocial team will join Infusionsoft and push the company's total employee count to 370, but will continue to operate as a dedicated product team in Utah. Mangum will continue to lead the Utah operation and will oversee, with Kirkland, the social product strategy for GroSocial.
This is Infusionsoft's second acquisition. In Nov. 2011, Infusionsoft announced the acquisition of CustomerHub, an online membership site and customer portal tool.
Today, there are more than 12,000 small businesses that use Infusionsoft to attract and capture leads, nurture and convert prospects automatically, grow sales and referrals, and save time.
For more information about the GroSocial acquisition, check out the Infusionsoft blog or this free upcoming webinar.
Infusionsoft (infusionsoft.com) provides an all-in-one sales and marketing software for small businesses. Its web-based system helps small businesses automatically market to get more customers, grow sales and save time. The privately held, six-time Inc. 500/5000 company is based in Chandler, Ariz. and is funded by Goldman Sachs, Mohr Davidow Ventures and Signal Peak Ventures.
GroSocial (grosocial.com) is the tool of choice for thousands of small businesses to generate leads through social media. Over 30,000 users worldwide turn to GroSocial's social media marketing software to look professional and easily create social media marketing campaigns and contests on Facebook and Twitter. Founded in 2010, GroSocial is based in Orem, Utah.