Based on its recent research on the unified communication and collaboration (UCC) market, Frost & Sullivan presents Siemens Enterprise Communications with the 2012 Brazilian Frost & Sullivan Award for Market Share Leadership. The company accounted for 23 percent of the Brazilian UCC market in 2011.
The Brazilian economy has been doing well when compared with most economies empowered by domestic demand, growth acceleration programs, and tax reforms to boost the local industry. As a result, UCC participants in the country are targeting small and medium businesses (SMBs) to overcome the external crisis and shrunken budgets of international large enterprises. However, SMBs are highly price-sensitive, less technical, and demand user-friendly and flexible solutions that fit existing often legacy infrastructure. Therefore, a large, loyal client base and a consolidated, cost-effective UCC portfolio with interoperable solutions targeting SMBs and large enterprises is the way forward in the current market.
“Siemens Enterprise's focus on developing long-term customer relationship strategies has garnered it market share leadership, founded on its large and healthy client community,” said Frost & Sullivan Industry Analyst Daniela Scalco Pineiro. “Further, the company's cost-effective, all-in-one solutions and extensive portfolio are well-positioned to address nearly all requirements of an organization of any size, offering a clear and seamless entry point for customers to introduce UCC solutions.”
Siemens Enterprise Communications has a unique advantage of an extensive breeding ground from which to introduce innovative and differentiated technologies and services. The company's incentives encourage potential customers to try out the solutions to make their decision easier. Moreover, its Customer Briefing Center (CBC) invites customers to have a personalized experience and develop a real-time understanding of the performance and functionality of the company's products and technologies.
Siemens Enterprises' predominant go-to-market strategy leverages distributors; the main differentiator is the strong relationship with its partners. Its Go Forward! Partner program is designed to make doing business with Siemens Enterprise Communications desirable; it is based on accelerating partner success and encouraging a real win-win relationship.
The other key factor that propels Siemens Enterprise Communications forward is its intuitive understanding of client needs and its capability to meet these needs. The company offers highly adaptive technologies and solutions. For instance, its OpenScape UC Suite allows for easy deployment in nearly any IT or telecom ecosystem due to its unique architecture based on open industry standards, such as SIP and Web-share components, that ensure a high level of interoperability.
Siemens Enterprise Communications also provides a wide range of professional and managed services through its OpenScale Services portfolio. In addition to supporting sales and deployments with custom system integration and professional services, OpenScale managed services offer various degrees and levels of system and network maintenance, proactive support, and active monitoring in the form of several service packages.
“New solutions based on open standards and the resultant interoperability gives Siemens Enterprise Communications a solid competitive advantage to continue expanding its reach in the Brazilian UCC market,” noted Pineiro. “The company's broad vision, together with its local presence, domestic manufacturing, and local R&D teams, allow it to go beyond developing outstanding solutions that meet domestic needs, proposing a more engaged relationship with the local market to foster Brazil's growth.”
In recognition of its robust growth potential and capability to seamlessly meet the requirements of both SMBs and large enterprises, Siemens Enterprise Communications is the worthy recipient of the 2012 Brazilian Frost & Sullivan Award for Market Share Leadership in UCC solutions. Each year, Frost & Sullivan presents this award to a company that has demonstrated excellence in capturing the highest market share within its industry. The award recognizes the company's leadership position within the industry in terms of revenues or units, as specified.
Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
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