LiftEngine, which offers marketing data solutions to improve marketing efficiency, increase sales and lower cost-per-lead on acquisition campaigns, has selected Life in Mobile as their premier mobile monetization partner. Life in Mobile will be able to offer LiftEngine’s advertisers and partners a competitive advantage in achieving their mobile monetization objectives. The partnership provides LiftEngine and its clients with seamless access to Life in Mobile's extensive expertise and economies of scale across the company's best-in-class mobile monetization solutions and Dynamic Intelligent Profiling™ technology. The company's suite of end-to-end mobile solutions includes creating and monitoring mobile strategies, locking in cross-promotion partners, developing cutting-edge technology and most importantly, ensuring the monetization of all mobile initiatives in the best way possible.
“We have achieved great success with LiftEngine to date, and trust their expertise and savvy in the marketplace,” said John Lim, Founder and CEO, Life in Mobile. “We are excited for the opportunity to bring all of their clients significant return on their mobile investment.”
“Our relationship with Life in Mobile enables our clients to monetize their mobile strategies with a market leading expert,” said Keith Huntoon, Co-Founder and President of LiftEngine. “This partnership will help our clients reach mobile consumers confidently and effectively, and achieve highly-qualified results that will help propel their business into the future.”
To date, Life in Mobile has collaborated with LiftEngine on several initiatives, including:
A Mobile Ask Optimization App for Nonprofits
• A mobile app for both tablets and phones that empowers nonprofits to make personalized donation appeals to event attendees.
• Life in Mobile’s technology captures information about event registrants through an intuitive ‘check in’ app. This data is transmitted to LiftEngine, who matches it to data about the individual’s relationship to the nonprofit, past giving history and likely ability to donate. The result is a tailored donor engagement ‘script’ and ask amount, both delivered via the app. The benefit for the nonprofit is the ability to optimize the ask amount for each individual, making sure they secure the donation without asking for too much or too little.
A Real Estate Lead Management App
• A mobile app on tablets and phones that provides real estate agents a tool designed to learn more information about possible buyers who attend open houses.
• The app informs agents about high-level topics that are relevant to the potential buyer, such as schools, transportation and nearby restaurants/entertainment, as dictated by the analysis of the LiftEngine data and returned results. The result is a more tailored discussion between agent and potential client that highlights topics specific to the individuals wants and needs, increasing the likelihood of a sale.
About Life in Mobile
Life in Mobile (lifeinmobile.com) is a mobile monetization agency in New York. They specialize in the strategic development and implementation of mobile technology in order to monetize their clients’ initiatives. Using their expertise, experience, and proprietary, patent-pending technology, they have the proven ability to maximize the efficiencies and ROI of their clients’ mobile marketing efforts.
LiftEngine is a marketing data provider based in New York. Leveraging marketing and data expertise, LiftEngine bridges the gap between marketing data and intelligent marketing decisions for today’s marketers and online advertisers. Working with leading retailers, marketers, nonprofits, and publishers, LiftEngine services have been instrumental in helping clients increase conversions and improve customer relationships from the first touch point to the last.