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Fort Collins, CO, United States, 2012/12/20 - Find out what 2013 brings for the spa industry and related categories such as wellness, fitness and beauty - TheSpaAssociation.com.
Expanding on Energy
As more and more individuals seek to age well the spa industry grows and with that movement expands the reach of consumers to seek balance, comfort, solutions for pain and a base off of which to enjoy their free time and to feel better all of the time. Energetic healing is nothing new and in so many ways is the key component of massage, esthetics, bodywork, and the various other modalities of healing. As spas become more mainstream, energetic healing will become more specific and likewise branded as the inevitable hand of franchising becomes a constant in the industry.
McSpa goes Chipotle
With “BOUP” or bottom of the urban pyramid low end sellers saw their stock skyrocket as consumers counted every penny and searched for the deal of the day. While this isn’t the scenario for the typical spa goer the spa industry is seeing a trend towards increasingly savvy value focused spa shopping. The lifestyle trend is set and just as sushi is now a worldwide staple, spa-goers know exactly what they want, how they want it delivered and they are shopping for the most value for their investment. As Chipotle grew with fervor from fresh ingredients, a simple yet satisfying menu and affordable prices spas in 2013 will become focused on delivering quality services at affordable prices by more closely watching product, overhead and labor costs.
Sourcing and Affordable Organic
More than ever consumers are aware of their connection to the environment and to their ability to shape the economic landscape through their purchasing decisions. Although topical applications including cosmetics have been proven to be carcinogenic over a century ago skin permeation and the exposure to foods and products is more proven than ever before and consumers are listening. Like never before spa goers are choosing spas based on if the spa is in fact “green,” where products are sourced, if treatments are derived from authentic healing origins and how employees are treated. As organic becomes more expected and affordable in our everyday choices of consumption so will spas be expected to be on target with the safe keeping of our planet.
The Enlightened Spa
Spirituality as a way of living, feeling balanced, following one’s heart’s desire and reaching a calm state of living at peace has never been more important in society. Rituals of centering oneself are more and more so focused on the individual and their singular journey. This mindful approach is expressed at the spa in treatments that are both energetic in nature and steeped in tradition. Never before have wellness, spa and spirituality been so intertwined in the modern spa.
The Un-Spa: Better than Ever Basics
After almost a decade of trying to put everything onto the spa menu in an attempt to please every wish or need at one location spas are clearing the clutter and focusing on those basic components of spa that truly are the meat and potatoes of a spa visit. More and more spas in 2013 will cut the excess out of their retail, treatments and marketing to offer a dozen or so services that are impeccably delivered and results driven.
Subtle Plastic Surgery
As consumers are embracing a more routine agenda at the spa they are also visiting medical spas and/or their plastic surgeon’s office more regularly. According to the International Society of Aesthetic Plastic Surgery up to 82% of all cosmetic procedures in the United States are injections of neurotoxins, tissue fillers and laser treatments. Following this almost 20 year trend patients are now also seeking out fat removal in lieu of nips and tucks and are using that fat as filler in their face, hand and neck areas. As a result overall visits to the plastic surgeon’s office are up whereas actual surgical procedures are down.
Healthy vs. Fit
Exercise is increasingly becoming more accessible to all. From branded group exercise programs to the plethora of yoga studios inundating the market even while Americans have become larger a greater percentage are now exercising on a regular basis. There has been a real shift in the last decade away from the uber fit. More and more individuals are simply trying to feel better and as a result they are choosing to exercise in a less challenging fashion that works for them. As type-two diabetes continues to rise and obesity looms large, this trend will continue to flourish embracing those who must become healthier or face detrimental circumstances.
Time at a Premium
Besides one’s health the most precious commodity out there seems to be time: No one quite has enough of it. Spa services will reflect this need for efficiency as med spa kiosks pop up in lifestyle shopping centers and spas continue to flourish around anchor stores like healthful grocery stores. Visits to the spa will more and more take on the flavor of maintenance pit stops with express anti-aging facials, manicure and pedicure tune ups and services enjoyed all at once becoming the quick fix that consumers need as they run their perfunctory errands.
The Spa Association (SPAA) is your one-stop organization for information, industry resources, education, and community connections in the spa industry. No other organization unites medical spas, day spas, resorts, hotel spas, and wellness centers. SPAA is the premier association for spa owners and business-to-business providers.