Based on its recent analysis of the videoconferencing infrastructure market, Frost & Sullivan recognizes Cisco with the 2012 Global Frost & Sullivan Award for Market Share Leadership. In a highly competitive market that continues to display tremendous growth, even established leaders are challenged to find differentiation and increase their market share. Cisco has risen to the challenge to claim an undisputed ranking as the global videoconferencing infrastructure market share leader.
While the overall market grew a healthy 26.9 percent in 2011, Cisco built on its 2010 momentum to outpace the market with a 32.9 percent year-over-year revenue growth, increasing global market share from 48.5 percent in 2010 to 50.8 percent in 2011, in terms of total revenues.
"Among the key factors that contributed to Cisco's success in the global videoconferencing infrastructure market are the ability to prove the value of a true end-to-end collaboration portfolio; its leadership in both the multipoint conferencing, as well as the other videoconferencing infrastructure segments of the market; its ability to successfully expand the role of video in the enterprise; and the continuous evolution of its videoconferencing solutions portfolio with products like the Cisco TelePresence Server and Cisco TelePresence Conductor," said Frost & Sullivan Senior Industry Analyst Robert Arnold.
Cisco offers the broadest and deepest enterprise unified communications and collaboration (UCC) portfolios in the industry. Unlike competitors, the company is equipped to address opportunities across an enterprise's entire network infrastructure—from core switching and routing, to security, call control, management, multimedia user applications, servers, endpoints, and more. Cisco has also made significant achievements in taking videoconferencing and telepresence to the next level through integration with the Unified Communications Manager platform. It is the only vendor in the market providing an integrated end-to-end collaboration solution from instant messaging (IM) all the way up to three-screen immersive telepresence.
The company has a strong track record of multi-vendor interoperability that strengthens its ability to provide end-to-end solutions. To protect customer investments and enable best-of-breed solutions, Cisco supports open industry standards such as H.323, H.264, and SIP, and is actively involved with numerous standards bodies, such as the ITU and IETF. The company continues to invest heavily in the Telepresence Interoperability Protocol (TIP) (created by Cisco and subsequently turned over to independent standards bodies), which facilitates multi-party immersive videoconference sessions among multi-vendor systems.
"As a result of its portfolio, the company gained leadership in both MCU and non-MCU product sectors," noted Arnold. "Because the multipoint conferencing is a cornerstone of videoconferencing, Cisco's dominance—45.6 percent market share of the global MCU—indicates that a near-majority of customers choose Cisco technology as the foundation of their videoconferencing solutions."
The non-MCU product segment is an area that provides customers with great flexibility in terms of customizing and adding value to their infrastructure investments. In 2011, Cisco owned 64.2 percent of the global non-MCU market share in terms of revenues. Market share in the non-MCU segment is a strong indication that Cisco has been highly successful in its transition from a product-oriented approach to a more solutions-centric approach focused on developing and marketing comprehensive solutions.
In recent years, Cisco has also devoted significant investments to evaluating the existing and potential use cases for videoconferencing. The company offers a full range of endpoints and infrastructure components suited for businesses of any size and industry, and is committed to fostering interoperability among immersive telepresence systems, room systems, executive and desktop endpoints as well as mobile clients. Importantly, Cisco has the capability to address demands such as BYOD and mobility that are shifting the paradigms of the market.
"Over and above these achievements, it is Cisco's unrelenting focus on evolving its videoconferencing solutions portfolio that has fuelled its impressive growth," concluded Arnold. "The company introduced a steady flow of new videoconferencing products in order to meet current and emerging customer demands from the low to the high end of the market, while investing heavily to simplify and tie its vast UCC portfolio more closely together. This shows that the company is listening to customers and is delivering flexible, robust solutions to accommodate their diverse and constantly changing requirements."
In recognition of its strategies that have garnered Cisco the largest share in the global videoconferencing infrastructure market, Frost & Sullivan is proud to present it with the 2012 Global Frost & Sullivan Award for Market Share Leadership. Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in capturing the highest market share within its industry. The award recognizes the company's leadership position within the industry in terms of revenues.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
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