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Frost & Sullivan Recognizes IBM for Competitive Strategy Leadership in the Latin American IT Infrastructure Outsourcing Services Market - IBM edges out competition though its expansive market expertise, outstanding solutions and ability to drive customer satisfaction
Frost & Sullivan Recognizes IBM for Competitive Strategy Leadership in the Latin American IT Infrastructure Outsourcing Services Market

 

PRZOOM - /newswire/ - Buenos Aires, Argentina, 2012/11/26 - IBM edges out competition though its expansive market expertise, outstanding solutions and ability to drive customer satisfaction.

   
 
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Frost & Sullivan today announced IBM as the winner of the 2012 Latin American Frost & Sullivan Award for Competitive Strategy Leadership based on its recent research on the IT infrastructure outsourcing services market, . IBM has developed and implemented a highly verticalized and integrated competitive strategy leveraging its vast market expertise and business intelligence that has cemented its branding and driven customer satisfaction.

"With mobility and Cloud Computing gaining prominence, securing all corporate information, infrastructure, and applications is the greatest challenge in the market today," noted Frost & Sullivan Research Analyst Bruno Tasco. "Since datacenter services are extremely strategic and critical, customers consider long-term experience and capabilities when choosing a service provider and IBM has emerged as a leading company in the security market worldwide in IT infrastructure outsourcing services due to its global presence, high quality services offered, local infrastructure, proven expertise"

IBM has a full end-to-end dedicated line of businesses through 400 data centers worldwide.. Its portfolio involves consulting, infrastructure recovery, resiliency the majority is cloud-based with backup and virtual server recovery, which is a new delivery model, dedicated recovery, application resiliency (to provide backup capabilities to the application data in Peru, Colombia, and Brazil), and dedicated clouds specifically for the media and finance industries. According to Frost & Sullivan, the company is uniquely positioned to address customers' needs for services, hardware, and software, delivering high-value added services to customers.

"As part of its demographic expansion strategy, which involves expanding into regions that have not been explored in order to expand participation and diversify revenue, IBM is looking to expand its presence in Latin America as well," noted Tasco. "Partnerships and channel programs are vital to this endeavor. IBM is also looking internally to develop new solutions and expand its datacenter capacity to meet increasing demand."

The study Latin America IT Infrastructure Outsourcing Services from Frost & Sullivan reveals that IBM has increased its growth rate and strengthened its leadership in Latin America. For example, in the Datacenter services considering disaster recovery in the Brazilian market, IBM revenues increased by approximately 15.0 percent in 2011 compared to 2010. Consequently, its market share reached 25.1 percent in 2011, according to Frost & Sullivan. Similarly, in the Mexican Datacenter services market, IBM increased its revenues by 15 percent in 2011 compared to 2010 and reached a market share of 20.4 percent in 2011. In Colombia, meanwhile, IBM increased its Datacenter revenue by 15 percent in 2011 compared to 2010, achieving a market share of 31.1 percent.

In recognition of these factors, Frost & Sullivan is recognizing IBM with the 2012 Frost & Sullivan Latin American Award for Competitive Strategy Leadership in the IT infrastructure outsourcing services market.

Each year, Frost & Sullivan presents Latin American Award for Competitive Strategy Leadership to the company that has leveraged competitive intelligence to successfully execute a competitive strategy that results in stronger market share, competitive brand positioning and customer satisfaction.

Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us: Start the discussion | Join Us: Join our community | Subscribe: Newsletter on "the next big thing" | Register: Gain access to visionary innovation.

 
 
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Frost & Sullivan Recognizes IBM for Competitive Strategy Leadership in the Latin American IT Infrastructure Outsourcing Services Market

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Contact: Mireya Espinoza 
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