PRZOOM - /newswire/ -
London, United Kingdom, 2012/11/06 - DAN FOREMAN, Lumi Mobile’s Head of Business development, has been elected President of ESOMAR, the world association for market and opinion research, for the two-year period 2013/2014 - LumiMobile.com.
Dan’s career in market research spans 17 years. He has been a Council Member at ESOMAR since 2011. Immediately prior to joining Lumi earlier this year, Dan was CEO of research group Insight International, following senior and leadership roles at Kimberley-Clarke, FocusVision and Opinium.
ESOMAR’s election canvassed the views of [more than 5,000 members] in  countries. Commenting on his appointment, Dan Foreman said: “I am honoured to take up this appointment at a particularly exciting time for the market research industry. The importance of mobile as a strategic tool for insight is gaining traction in companies across all sectors. Research has a vital role to play in economic recovery all over the world and I look forward to helping ESOMAR to raise the level of debate in our industry, not just in business circles but in government and society circles too.”
Richard Taylor, CEO of Lumi Mobile, added: “We are very proud to see one of our senior executives taking the helm at such a prestigious industry body. This underpins the importance and inevitability of mobile as the primary research source of the future It’s great news for Lumi and ESOMAR and we wish Dan every success.”
Last month Lumi Mobile, which specialises in real-time consumer insight mobile technology for market researchers, media companies and brands, was honoured by ESOMAR for its pioneering work on advertising testing and tracking using mobile and emotional analytics.
The 2012 ESOMAR Congress in Atlanta awarded Best Methodological Paper for “Measuring Emotions Through a Mobile Device Across Borders, Ages, Genders and More" to Lumi co-founder Rolfe Swinton and Rana El Kaliouby, CTO and Co-Founder of Affectiva.
For further information, please contact:
Stephen Benzikie, Lumi Mobile
+44 (0)20 7861 3879 / +44 (0)774 0038929
About Lumi Mobile
Lumi Mobile (lumimobile.com) is a market leader in real-time audience engagement mobile technology, based in London with offices in Finland and the United States. Lumi Mobile’s proprietary technology provides an unparalleled understanding of attitudes, opinion and behaviour to market researchers, media owners and brands. Key clients include Kantar, Ipsos, the Media Behavior Institute, Mediaset and SVT.
Lumi SURVEY is deployable across all major mobile operating systems – iOS (Apple), Android, Blackberry and Symbian.
Lumi SURVEY’s Apps work with internet-enabled feature phones as well as smartphones to ensure a representative audience. The tool’s online and offline survey completion functionality allows for a seamless experience anywhere.
Through mCAPI, Panel, Survey and Diary Apps, Lumi SURVEY offers: GPS location and validation; multimedia capture, upload and display; QR code access; barcode scanning and passive meter integration.
Ease of use is central to Lumi SURVEY, which is also available as a customisable white label solution. Market researchers are able to create surveys using a variety of question types and displays, with more 35+ languages supported. Respondents may complete on or offline, whenever is convenient. Real-time data and completed surveys are viewable on Lumi’s online dashboard, while final results may be exported direct from there in industry standard formats (SPSS or CSV).