At the forefront of digital innovation in the luxury travel and hospitality industry, LGD launched the new website with Z Ocean Hotel to offer visitors an immersive and user-friendly experience combined with rich content, impactful design and complete social media integration in keeping with the voice of the brand.
LGD (lgdcom.com) also created a design solution that allows a brand to customize the IBE, or Internet Booking Engine, allowing for the brand to have a consistent and unique look and feel without compromising any of the IBE’s functionality.
Additionally, the back-end of the site is completely customized and simplified for administrators, allowing for quick turnaround on changes and additions to site content.
With the new capabilities, guests can explore the Z Ocean Hotel’s wide range of services and amenities at ease, and make reservations seamlessly on all platforms; including web, tablet and mobile.
“Responsive website design allows all website visitors to see the same content, perfectly adapted to his or her device,” said LGD President and Chief Creative Officer Len Dugow.
According to a Pew Internet Research survey, one-fifth of American consumers are now using a tablet or e-Reader, many for purchases and travel planning.
“As more and more consumers make buying decisions with new technology, brands have to adapt their marketing tools to support their consumers,” said Dugow. “Responsive website design is the clear choice in keeping a brand’s website relevant and profitable in this changing market,” he added.
The new site design also utilizes complete integration with social media channels, a medium that is heavily impacting the hospitality industry. According to a survey by consulting firm EyeforTravel, 7 out of 10 travel brands report that social media marketing has not only generated a remarkable amount of direct booking and reservations, but has also significantly improved consumer and brand engagement.
A complete social media campaign, managed by LGD, integrates seamlessly with the new Z Ocean Hotel website, offering guests the opportunity to interact with other patrons, leave reviews, see exclusive hotel promotions, and make room reservations directly from the Facebook Page.
“As consumers change the way they choose to interact with our brand, so too do we need to change our approach and the tools we use to reach them,” said Chantal Taic, Ownership Representative for Z Ocean Hotel. “We’re very confident this new website by LGD will be the key to the success of our marketing initiatives moving forward,” she added.
“LGD designed the Z Ocean Hotel website with the mindset that it would not only be aesthetically captivating, but it would be user-friendly and responsive to all platforms, modern and legacy. The new site clearly conveys the Z Ocean brand, integrates with a robust social media strategy, and promotes the hotel for the future, as well as the present,” said Dugow.
For more information about LGD and its services, contact President & Chief Creative Officer Len Dugow.
About Z Ocean Hotel South Beach
Z Ocean Hotel (zoceanhotelsouthbeach.com), a member of the Intercontinental Hotel Group (IHG), is an all-suite boutique luxury hotel featuring 79 all-suite accommodations with spacious balconies, private Roman hot tubs and lounge areas, all unique within an Art Deco destination.
Known for its award-winning, personalized service, Z Ocean leaves a lasting impression with every customer interaction, with a heightened level of recognition and rewards. Z Ocean has received the AAA Approved Four Diamond award from 2006 - 2012, praise as Miami’s second best hotel by Condé Nast Traveler, TripAdvisor’s 2012 Certificate Winner of Excellence and a gay-friendly stamp by TAG Approved® in 2012.
Z Ocean is also recognized by top consumer research organizations such as STR Global, which rated Z Ocean as 2012’s Best Performing Upscale Hotel, and IHG, 2012 recipient of the Torchbearer award for Excellence in Hospitality and Service, an accolade only received by top two percent of system hotels.
For more information or to book accommodations, visit Z Ocean Hotel online.
About LGD Communications
LGD Communications is a Miami-based full-service advertising, marketing, branding, and web design agency, with more than two decades of experience in both print and digital media advertising strategies.
The agency is widely recognized for its expertise in the categories of travel, tourism, hospitality, high-end residential real estate and lifestyle marketing across all media platforms. To learn more or to get a consultation for your business, contact LGD President and Chief Creative Officer Len Dugow.