Antenna Software, leading mobile specialists, today announced that Eaton Corporation, a global diversified power management company, has won the 2012 Forrester Groundswell Award in the category of Business-to-Employee Mobile Application for its Eaton PowerSource™ App -- an interactive, multi-media iPad catalog app that is powered by the award-winning Antenna Mobility Platform™ (AMP).
The Forrester Groundswell Awards recognize excellence in achieving business and organizational goals with social technology applications. The awards program was developed to support and recognize the principles outlined in the Forrester Research books Groundswell: Winning In A World Transformed By Social Technologies (Harvard Business Press, 2008) and Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Press, 2010). The sixth annual Forrester Groundswell Awards in the B2E division were announced last week at the Forrester CIO Forum in Orlando, where Eaton was recognized for its innovation in Business to Employee Mobile Applications.
The PowerSource App is a powerful tool for Eaton's sales team and distributors that provides instant access to the company's 200,000+ hydraulic products via a mobile application for the iPad. By digitizing its extensive and dynamic product catalog on the PowerSource App for iPad, Eaton has empowered its representatives with current and engaging content, such as 3-D parts modeling, promotional and training videos, pricing configurations, competitive and lead-time info to help them sell smarter - and gain a competitive edge. Built for content consumption, the app is different from a website in that it takes advantage of the iPad's unique strengths including easy portability, portrait and landscape viewing modes, and multi-paned touch navigation. The application was released in November 2011 and has provided significant benefits to the field since, such as increased sales due to the shortened sales cycle, and reduced customer service calls, and cost savings associated with fewer printed materials. However the biggest benefit has been increased convenience for sales reps and distributors, as the app has truly changed how they interact with customers and where they work.
"This year, for the Forrester Groundswell Awards, we received many outstanding examples of how companies are empowering employees with mobile, social, and innovation programs," said Forrester Research Vice President and Principal Analyst Ted Schadler. "The mobile entries showcase the productivity improvements that come from tablet and smartphone apps in the hands of mobile employees. The social business entries highlight a growing sophistication in how companies empower employees with social tools to solve customer and business problems. The innovation entries demonstrate the difference that an engaged workforce can make in setting the agenda for business improvement."
"We are honored to receive the Forrester Groundswell Award, and are excited about the success of this innovative mobile application," said Eric Stager, Product Manager - Web and Mobile for Eaton Corporation. "From the moment we embarked on this project we knew it would be a game-changer in the manufacturing sales space and this recognition from Forrester Research serves as validation of that. With the help of our many mobile technology and design partners, like Antenna, PowerSource has enabled us to reinvigorate our business and provide an example to the industry on how to successfully create a mobile application for the field that transforms how we sell."
The application was created in partnership with AT&T, Antenna Software, and Hanson Inc., and is among the leading-edge apps included in Apple's Volume Purchasing Program for business-to-business apps. Eaton's PowerSource App is hosted in Antenna's AMP Mobile Cloud, providing real-time updates to the application while saving money by eliminating the need for Eaton to invest in costly hardware and software, and ensuring the greatest level of data security.
More information about PowerSource App is available at eatonpowersource.com. More information about the Forrester Groundswell Awards is available at forrester.com/empowered.
Antenna (antennasoftware.com) provides the most complete cloud-based enterprise mobility suite in the market, enabling both IT pros and business executives alike to create and manage mobile apps, websites and content across the entire business. AMPchroma gives Global 1000 companies the ability to create, control, measure, adapt and future-proof their mobile business strategies for employees, partners and customers in one place, increasing productivity, connectivity and engagement. Antenna's integrated suite of mobile services provides unparalleled creativity, control and visibility throughout the entire mobile value chain. Founded in 1998, Antenna is headquartered in Jersey City, N.J., with offices around the world.
Eaton's Hydraulics business is a worldwide leader in the design, manufacture and marketing of a comprehensive line of reliable, high-efficiency hydraulic systems and components for use in mobile and stationary applications. Mobile and stationary markets include agriculture, alternative energy, construction, forestry, manufacturing, material handling, mining, oil and gas, processing, transportation and utility equipment. Eaton's Hydraulics Group provides customer-driven solutions under product names such as Aeroquip, Boston, Char-Lynn, Eaton, Hydrokraft, Hydrowa, Hydro-Line, Integrated Hydraulics, Synflex, Vickers, Walterscheid, and Weatherhead.
Eaton (eaton.com) is a global technology leader in electrical components and systems for power quality, distribution and control; hydraulics components, systems and services for industrial and mobile equipment; aerospace fuel, hydraulics and pneumatic systems for commercial and military use; and truck and automotive drivetrain and powertrain systems for performance, fuel economy and safety. Eaton has approximately 73,000 employees and sells products to customers in more than 150 countries.