Free press releases distribution network?

More news: Software
Agency / Source: Rovi Corporation

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Rovi Expands Advanced TV Advertising Footprint in Europe - Enable brands to execute deeply engaging campaigns on popular Sony connected devices (NASDAQ: ROVI) -
Rovi Expands Advanced TV Advertising Footprint in Europe


PRZOOM - /newswire/ - Santa Clara, CA, United States, 2012/10/23 - Enable brands to execute deeply engaging campaigns on popular Sony connected devices (NASDAQ: ROVI) - NASDAQ: ROVI

Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Rovi Corporation, driving digital entertainment innovation, today announced Sony has become the latest manufacturer to use the Rovi Advertising Network to monetize its connected TV platforms in Europe. In collaboration with Rovi, Sony is enabling brands and agencies advertising in the UK, Germany, and Italy to engage consumers by delivering high-impact campaigns as part of the content discovery experience on its connected TVs and Blu-ray Disc players. Sony becomes the most recent consumer electronics maker in Europe to join the Rovi Ad Network, which represents the largest Smart TV Ad footprint in the region and includes connected devices from nearly all leading manufacturers. In addition to supporting Sony in Europe, Rovi enables and sells advertising space on Sony BRAVIA® TVs and select Blu-ray players in North America, where it has produced, delivered, and measured hundreds of campaigns for a wide assortment of conventional and entertainment brands.

“Sony is a household brand and a leading manufacturer of connected TV devices, so they are a notable addition to the Rovi Advertising Network in Europe, which is already generating millions of meaningful impressions for advertisers on a weekly basis,” said Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation. “We are happy to help increase Sony’s advertising revenue stream, while at the same time increasing our unique scale and inventory in the region, which will enable more brands to effectively reach TV viewers.”

Rovi produces advertising that gets noticed by delivering brand messages to TV viewers while they are searching for something to watch and before they become absorbed in a program. Rovi’s creative team helps brands optimize campaign creative, which is often perceived by target audiences as content and a valuable extension to the device experience rather than advertising. Campaigns comprise of display banners that drive brand awareness and lift, which lead to highly immersive branded destinations. Destinations can combine rich graphics, videos, as well as advanced functionality such as RFI options, Click-to-Call, and Social Media, to help increase engagement times and turn prolonged brand interactions into action. In order to participate in the Rovi Advertising Network, Sony and other manufacturers use the Rovi Advertising Service, a cloud-based interactive advertising platform that seamlessly and elegantly integrates into the device experience and enables connected screens to deliver high-impact campaigns.

In Europe, the Rovi Advertising Network enables advertisers to deliver unique, highly measurable, and interactive campaigns on connected TV devices. The Rovi Ad Network has placements on a number of connected TVs and Blu-ray Disc players including new and in-market models from Samsung, Panasonic and Toshiba, and has executed successful campaigns for a range of leading entertainment and conventional brands including BT, Honda, Channel 4, Ladbrokes, Red Bull, and Twentieth Century Fox.

About Rovi Corporation
Rovi ( powers the discovery, delivery, display and monetization of digital entertainment. With innovative technology solutions for consumer electronics manufacturers, service providers, content producers, advertisers, retailers and websites, Rovi connects people and the entertainment they love. The company holds approximately 5,200 issued or pending patents worldwide and is headquartered in Santa Clara, California.

Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent report on Form 10-Q for the period ended June 30, 2012 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.

Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Agency / Source: Rovi Corporation


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker


Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

# # #
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!

  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!

Rovi Expands Advanced TV Advertising Footprint in Europe

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
Contact: Chris Taylor - 
408-562-3077 Chris.D.Taylor[.]
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Rovi Corporation securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Press Releases From Rovi Corporation / Company Profile

Read Software Most Recent Related Press Releases:

SBI SECURITIES Works with IBM to Test Blockchain Technology for Bond Trading Platform
Yellowfin Top Ranked for Usability in Ventana Research’s 2016 Mobile BI Value Index
Subex to Host 13th Global User Conference At Jaipur, India
Yellowfin Named A Leader in Fourth Consecutive Nucleus Research Value Matrix for Business Intelligence & Analytics
Altitude and Comways Partner to Deliver New Contact Center Solutions for High Growth Companies in Benelux
Gartner Positions Kentico Software in Magic Quadrant for Horizontal Portals
The Weather Company Launches its Signature WEATHERfx Ad-targeting Platform in Germany with BurdaForward
Infor Named on the Constellation ShortList™ for Global HCM Suites and Enterprise Cloud Finance
Valenta Pharm Optimizes Budget Management with Infor BI
NAKIVO Decreases Backup Administration Time by 50% and Storage Space by 30% for FEhS Institute

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...


Visit  Intrinsic Executive Search Ltd



  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution freenewswiredistribution asianewstoday bizwiretoday USA pr UK today