Trucks, heavy-duty trucks, buses – the world of commercial vehicles was on display at the 64th International Motor Show (IAA) Commercial Vehicles in Hanover, Germany. IVECO showed off its Dakar rally-winning truck. This was painted with GRAPHITE HD, a paint line produced by BASF’s premium R-M brand specifically for commercial vehicles.
The IAA Commercial Vehicles is the world’s leading trade show for mobility, transportation and logistics and is therefore a key platform for R-M. The brand provides a full range of paint systems for manufacturers of commercial and transportation vehicles. Now R-M announced an extension to its involvement as a technical sponsor of the Petronas de Rooy IVECO team. The team achieved a double victory in the 2012 Dakar rally. “The Dakar rally is an outstanding opportunity to showcase the advantages of our commercial vehicle technologies. We have found a very strong and professional partner in IVECO,” said Oliver Birk, head of Commercial Transport Solutions Business Development, explaining the decision.
The Dakar truck was coated with the R-M GRAPHITE HD refinishing paint system. Specially developed for commercial vehicles, this system is extremely durable and comprises over 50,000 colors.
About BASF Coatings
BASF Coatings (basf-coatings.com) develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia Pacific region. In 2011 BASF Coatings achieved global sales of 2.8 billion Euros. You can download a copy of BASF customer magazine Coatings Partner from coatingspartner.com/.
BASF (basf.com) is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111, 000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).