• White remains No. 1 color globally.
• Metal shades such as gold, bronze and copper increase in popularity.
• Overall use of color is on the rise.
• PPG introduces 64 new colors at annual automotive color trend show.
While white retained the leading spot as the most popular car color based on 2012 automotive build data, PPG forecasts that the overall use of color is on the rise.
According to PPG’s annual survey of global color popularity, white ranked first (22 percent) and silver was second (20 percent), followed by black (19 percent), gray (12 percent), red (9 percent), natural (8 percent), blue (7 percent), green (2 percent) and other colors (1 percent).
“Color is one of the first characteristics noticed in product design, and it is increasingly being used in everyday items, from cell phones to large appliances, based largely on automotive trends,” said Jane E. Harrington, PPG manager, color styling, automotive OEM (original equipment manufacturer) coatings. “The palette being developed for the automotive segment continues to be influenced by culture, nature, fashion, interior design, color popularity and new pigment technology.”
During this year’s annual Automotive Color Trend Show held at PPG’s offices here in late September, the coatings company presented its ideas for future vehicle colors to leading global automobile manufacturers. Titled “Perspective,” the 2012 show presents PPG’s unique viewpoint and angle on color direction, using insight from all the company’s businesses that color items such as laptop computers, homes, buildings, airplanes, ships and heavy equipment.
“PPG’s internal network of more than 20 color experts and six color styling laboratories around the world keep our company in the vanguard with color trends,” Harrington said. “This global perspective on multiple end-use markets gives PPG unique color expertise that is unmatched in the industry. No coatings company colors more types of surfaces than PPG.”
PPG presented 64 new exterior shades to automotive designers for consideration in designs of the 2015-2016 model years. These included colors such as: Al Fresco, a silver metallic with fresh green tint; Victoria Grey, a classic grey with an iridescent highlight of gold metal; Opulence, a refined red pearl with intense jewel tone; Glacier, an icy graphite grey with a slight violet blue tone; Sunshine, a bright high-sparkle intense yellow; and Elixir, a metallic mixture of silver and magenta.
“Our consumer research has clearly shown that color is critically important to car buyers,” Harrington said.
A 2011 survey of automotive consumers by PPG revealed that:
• 77 percent of respondents said exterior color was a factor in their automotive purchase decision.
• Owners of large luxury cars, sporty cars and large premium SUVs place the most value on getting the color of their choice.
• 45 percent of respondents said they would prefer a wider range of color choices.
In addition to color trend forecasting, PPG continues to develop paint technologies that offer automotive design options for enhancing appearance and helping automobile manufacturers differentiate their brands, according to Harrington. “For example, metallic flake effects have become increasingly popular. A classic color such as blue can be updated with a high-sparkle glass flake or a fine bright aluminum to create more of a liquid or silk appearance,” she said.
Regional details regarding PPG’s 2012 automotive color popularity data:
In North America, white ranks first (21 percent), followed by black (19 percent), silver and gray (16 percent each), red (10 percent), blue (8 percent), natural (7 percent) and green (3 percent).
In Europe, white is also most popular (23 percent), followed by black (21 percent), gray (17 percent), silver (13 percent), blue, natural and red (7 percent each), other colors (3 percent) and green (2 percent).
In the Asia Pacific region, silver and white tied for most popular (23 percent each), followed by black (19 percent), natural (10 percent), red (9 percent), gray (8 percent), blue (7 percent) and green (1 percent).
PPG: BRINGING INNOVATION TO THE SURFACE™
PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG (ppg.com) has global headquarters in Pittsburgh and operates in more than 60 countries around the world. Sales in 2011 were $14.9 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG).
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