Based on its recent analysis of the machine to machine (M2M)-enabled freight intelligence solutions market for the cargo (airlines and shipping containers), Frost & Sullivan recognizes OnAsset Intelligence, Inc. (OnAsset) with the 2012 North American Frost & Sullivan Award for Customer Value Enhancement. In the face of stiff competition and thin margins, differentiating service offerings is imperative among global freight and logistics forwarders and OnAsset's M2M-enabled freight-tracking platform allows for easy and comprehensive freight intelligence.
Combining its SENTRY hardware platform with its Vision™ software platform, OnAsset offers unique tracking solutions for all modes of freight, including ground-based trucking, inter-modal, ocean, and air travel. This ability directly maps into the immediate requirements of intricate supply chains involving multiple modes of transportation.
"The unmatched capabilities of its SENTRY devices to monitor sensitive and time-critical cargos have ensured its entry into the airline space and leveraged its competitive position in the market," said Frost & Sullivan Research Analyst Rahul Vijayaraghavan. "The Vision platform has given customers an interface to monitor cargo on a continual basis and integrate internal systems to streamline operations and differentiate OnAsset from its competition."
One of the key differentiators is the horizontal ability of OnAsset's solution suite. Maintaining one electronic board design for hardware with different form factors is possible because the SENTRY devices can be used for tracking any cargo on any kind of freight transport. The freight forwarders can buy one device for all modes of freight rather than having to manage different devices and train people on their uses. Furthermore, no tools are required for the installation of this device on the freight, reducing the number of human touch points, thereby reducing time delays for deployment.
OnAsset's business-driven solution addresses some of the key areas of concern in the transportation supply chain, such as complete transparency of the freight in transit, thus reducing the liability for cargo misplacement. The solution suite is used internally by customers to improve operational efficiency and identify breakdowns in the logistics process. Other critical issues, such as delivery assurance and condition of the product, are also supported by OnAsset's solution.
OnAsset cutting-edge SENTRY FlightSafe® has helped expand its reach in the airline space to track high-value and sensitive cargo. This FAA compliant technology ensures that the company is uniquely positioned to gain a majority of the airline cargo tracking market.
"Targeting this space and succeeding in it has allowed OnAsset to safeguard against any current competition," opined Rahul Vijayaraghavan. "The compelling benefits of its solution have enabled it to get more approvals for commercial aircrafts than any other company."
Further, OnAsset's partnerships with mobile network operators (MNO) ensure that information is transferred efficiently, even in cases of multi-mode transportation. The company's domestic mobile network partners have helped to establish good international rate plans with no connectivity issues, thereby ensuring global adoption of this solution. The software as a service (SaaS) Vision platform is available as a simple subscription and allows customers to have easy ERP and Web application integration.
In short, the numerous benefits of OnAsset's solution suite, such as the horizontal ability of the devices, ease of installation, platform integration, partnership with major network operators, unique patented airline solution, and other applications in the transportation space have contributed to the company's success. In recognition, Frost & Sullivan is pleased to present the company with the the 2012 Customer Value Enhancement Award in the M2M-enabled freight-tracking solutions space.
Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers with a focus on improving the return on the investment that customers make in its services or products. The award recognizes the company's inordinate focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and ultimately customer base expansion.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
About OnAsset Intelligence, Inc.
OnAsset Intelligence, Inc. (onasset.com) is the global leader in airborne asset tracking services. The company manufactures wireless devices that monitor all modes of transit including land, sea, and air. Products and services include SENTRY™ wireless hardware and the Vision™ Monitoring Platform. Its flagship product SENTRY FlightSafe™ is approved by commercial and cargo operators across the globe. The company is headquartered in Irving, Texas.
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