Experts from Cision, the leading provider of cloud-based PR software, services and tools for the marketing and public relations industry, will examine trends, case studies, and best practices in content marketing and social media measurement at major industry events during October.
Heidi Sullivan, Cision’s Vice President, Global Media Research, and K.C. Brown, General Manager of Cision Global Analysts, will speak at the PRSA 2012 International Conference in San Francisco, October 13-16.
Earlier during October, Sullivan also will participate in the PR NEWS Social Media Measurement Conference in New York and the 2012 Data Content Conference (sponsored by the Software and Information Industry Association/SIIA) in Philadelphia, and co-host a free Cision webinar,“Blogging for Business.”
The PRSA sessions are:
“How ‘Story Marketing’ Can Power Your PR Program,” on Monday, October 15, 2012, from 10 to 11:15 am. PDT. Heidi Sullivan will co-lead a workshop with Daniel Lemin of Convince & Convert that explores how story marketing leverages new audience research to extend the reach of PR programs to engage key audiences more directly, immediately and effectively than ever before. They will outline the process for targeting, engagement and analysis for successful story marketing; discuss new psychographic and social user criteria that are being mined, analyzed and acted upon; and offer examples of leading edge story marketing programs. Learn more about the "Story Marketing" session at PRSA 2012.
“Global Earned Media Measurement of a 2012 Olympic Sponsorship,” Monday, October 15, from 3:15 to 4:30 pm. PDT. K.C. Brown will co-chair a workshop offering insights into monitoring and measuring the impact of event sponsorships and high profile, worldwide media events, such as the Summer Games. The session will include discussion of how over 400 hours of media coverage and social media conversation were analyzed in real time, and how sound media research can amplify the positive interplay between news and social coverage. Learn more about the “Global Earned Media Measurement” session at PRSA 2012.
Other October events include:
“Measure Your Success on Twitter and Tie It to Organizational Goals,” at the PR NEWS Social Media Measurement Conference, Tuesday, October 2, from 10:30 to 11:15 am. EDT at the Grand Hyatt Hotel, New York. Sullivan will appear on a panel that will share insights on ways to set objectives, measure results, determine ROI, and connect Twitter initiatives to organizations’ business and communication strategy goals. Learn more about this session and the Social Media Measurement Conference.
“Blogging for Business,” a free Cision webinar offered on Thursday, October 4, at 1 pm. CDT. Sullivan and Lisa Larranaga, Cision’s Social Media Manager, will host a half-hour session offering insights that help business bloggers generate compelling content and conversation, and measure their results. They’ll cover tips and tools for success about incorporating multimedia – infographics, video, and photos – into posts; how to best share content and create conversation; search-engine optimization best practices; and more. Register for the free Cision webinar,“Blogging for Business.”
“Analytics for Answers,” at the SIIA’s 2012 Data Content Conference, Wednesday, October 10, from 1:30 to 2:30 pm. EDT, at the Hyatt Regency Philadelphia. Sullivan will participate on a panel that discusses analytical tools that make data “smarter” and their impact on business results. Learn more about “Analytics for Answers” at the SIIA 2012 Data Content Conference.
“The massive impact of social media and the radical integration of paid, earned and owned media have created new disciplines like content marketing and story marketing, and demanded new ways of measuring the impact of communications campaigns,” said Peter Granat, Chief Executive Officer of Cision North America. “They also continue to profoundly transform the work lives of PR and marketing professionals. Our webinar and conference outreach offers both a strategic view of new trends and metrics and practical information that helps people stay ahead of a constantly rising learning curve.”
Cision (cision.com) is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011.
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Vice President, Marketing & Public Relations