PRZOOM - /newswire/ -
Taipei, Taiwan, 2012/09/20 - Mehrdad Taherzadeh, the CEO of HAL Corporation (Korenix Diamond Partner in Middle East) has spoke up about the specifics of Middle East market and the strategy pursued by the company to build and develop Korenix brand locally.
During a recent interview with Korenix, Mehrdad Taherzadeh, the CEO of HAL Corporation (Korenix Diamond Partner in Middle East) has spoke up about the specifics of Middle East market and the strategy pursued by the company to build and develop Korenix brand locally.
Mehrdad Taherzadeh, CEO of HAL Corporation“The main reason behind Korenix’ success in gaining Middle East customers’ trust and attention is the combination of the high quality, reliability of its products, good price and the offered excellent support service”, said Mehrdad Taherzadeh during his interview.“By providing a unique, but wide range ruggedized PoE product line, Korenix steals the spotlight from its competitors in winning over some of the notable surveillance projects in Middle East, such as the multi-million Sport City Surveillance project we have completed very recently by installing Korenix together with Pelco cameras.”
He further stated:“Our customers’ choice is also influenced by the good reputation that Korenix has built over the years while working with big names, such as Siemens and Axis (integration and successful operation of Korenix products with their cameras) in the surveillance market, as well as the 5 year warranty service. Furthermore, the recent acquisition of Korenix by the Beijer Electronics, has become another turning point for both of us to expand more in Middle East and neighboring countries. With Korenix being a Swedish Group company, customers now are more confident in their choice of us and the quality we provide in our work.”
Despite the specifics of Middle East’s industrial automation and surveillance markets, HAL has been able to expand its market reach that has led to greater growth opportunities. “Offering a good product with good reputation is perhaps half of the project battle. One must provide a great service in order to be successful and gain customers’ trust. We offer free network design-in services making our partners’ work hassle-free. Last but not least, our success is based on establishing long-term partnerships guided by our core values - we have no customers, but only partners and friends.” stated Mr. Taherzadeh.
HAL Corporation is specialized in distributing industrial network and communications solutions across Middle East and neighboring regions. The strong and highly qualified technical team with extensive market knowledge provides good pre- and after-sales support, and thus, contributes greatly to HAL’s success that counts over 20 000 successful installations of industrial computers locally.
Through heavy investment in promotional activities, HAL has boosted Korenix brand awareness in a market, which has very specific cultural and work ethic differences. In addition to organizing technical seminars / trainings, the company continues to build its strong name by participating to the most important industry-specialized events and trade shows with a huge display – a move that is a key point in fortifying its reputation as a big market player in Middle East. With unique product lines the company targets its efforts towards the emerging local markets, including oil and gas industries, building automation, infrastructure surveillance, transportation surveillance, etc.
Korenix (korenix.com) and HAL have come to a long-term partnership based on the loyalty, trust and friendship. Through their customer-driven approach the companies focus their efforts on opening new markets and accelerating towards a high market share while generating new business opportunities locally.