The launch in Hong Kong of clickSUMO, a new global portal for bulk SMS messaging in the cloud, follows on the success of its previous encrypted SMS product, safebox.mobi, which exceeded 2.3 million users and won the award for Best Mobile Messaging Application last year.
clickSUMO is a cloud messaging platform that brings worldwide coverage for Bulk SMS to banks and other financial services, airlines, booking sites and other organizations sending large volumes of SMS as part of their interaction with customers. It enters the market with an aggressive pricing strategy in many regions including North America, Europe, Africa, and South East Asia with SMS sold for as low as half a euro cent.
clickSUMO also offers a range of new innovative services such as HLR Lookup, a service that allows checking mobile numbers with a central register to receive some valuable information about the number such as if it is still active, is being ported to another operator or is currently roaming abroad. With this information, businesses can target mobile subscribers a lot more efficiently and reduce considerably the cost of their SMS campaigns. They can filter out inactive numbers, and numbers currently roaming in more expensive countries, controlling as a result the costs associated with sending an SMS to their customers or prospects. Prior to such service, companies would simply send SMS blindly, just hoping for the best.
“With a marginal cost, the HLR lookup service offered by clickSUMO can make a real difference.” Says Philippe Joly, CEO of SafeBox.
“But our core focus remains on messaging and bulk SMS sales, and since SMS gets a higher response rate than any other media type, SMS is one of the most effective method of communication for Businesses. With clickSUMO we are entering the market with some very attractive rates, particularly in key territories, where we have established strong relationships with Enterprises.” continues Joly.
While Person-to-Person (P2P) messaging sees its growing trend stabilize, Application-2-Person (A2P) messaging is booming and shows no sign of slowing down. A2P messaging can be used for notifications, reminders, alerts, reservations, logistics, and is a very cost-effective way to promote a product, a service, or increase brand recognition. SMS has become an integral part of any effective communication in many sectors.
For more information on clickSUMO and its cloud messaging platform, visit clicksumo.com/.