PRZOOM - /newswire/ -
Sofia, Bulgaria, 2012/09/14 - Perceptica Media Research, the leading media evaluation agency in Southeast Europe, has become a member of AMEC, the global communication measurement and evaluation organisation.
The AMEC membership gives us the confidence that our products meet the highest industry standards in terms of quality and client expectations’, says Rayna Grudova-de Lange, Director of Perceptica.
Perceptica can assess the image of an organisation, a brand, a marketing campaign, a country or an individual across the traditional-media landscape and the social-media communities. Using a proprietary methodology, in-depth analytical expertise and state-of-the-art technology, Perceptica’s analysts collect the spontaneous reactions of the customers, research how people feel about the interaction with them and perceive the brands, ideas, products or services.
Our evaluation projects define the factors with the highest net effect on reputation and the likelihood of recommendation by end-customers based on analysis of content from more than 30 languages.
‘Being a part of AMEC will also let us enlarge to a great extend our business opportunities within the media measurement industry in the USA and Europe’, adds Rayna Grudova-de Lange.
Taking an individual approach to all customers, Perceptica consultants link their communications goals to measurement with the ultimate purpose to contribute to their overall business strategy. In other words, strengthening the factual approach to decision making – a key function of Perceptica services – naturally boosts the organisation’s success.
‘Just like in a real life, in order to have a quality conversation, one needs to learn to listen first. Thus it is becoming apparent that companies need to focus their efforts on listening the social media conversation and then acting on the information extracted from these conversations’, according to an analysis on the social media conversation.
Perceptica Media Research is a part of AII Data Processing, a worldwide provider of data management, business content and media evaluation services with over 15 years of experience. The company employs more than 270 people supporting 30+ languages, 24/7, out of its offices in Sofia, Veliko Tarnovo and Kuala Lumpur, Malaysia. AII Data Processing is also the publisher of SeeNews, the business news and market intelligence supplier, and of SeeNews TOP 100, the ranking of the biggest companies in Southeast Europe.
AMEC is the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research. AMEC currently has more than 120 members in 41 countries worldwide.