PRZOOM - /newswire/ -
Chicago, IL, United States, 2012/09/12 - GE has awarded Chip von Weise of von Weise Associates the contract to design its first Midwest design center located in Chicago at LuxeHome in The Merchandise Mart (NYSE: GE). NYSE: GE
• GE’s first Midwest design center for its premium Monogram® brand will be designed by well-known architectural firm von Weise Associates;
• The new Monogram Design Center will open at LuxeHome in The Merchandise Mart in Spring 2013.
GE has awarded Chip von Weise of von Weise Associates the contract to design its first Midwest design center located in Chicago at LuxeHome in The Merchandise Mart. von Weise Associates will start designing the 3,500 square foot space starting this month with the grand opening of the center planned for Spring 2013.
von Weise Associates will be charged with creating a space that will feature working kitchens for cooking demonstrations by a professional chef as well as numerous other Monogram models throughout the showroom. Additionally, the center will be outfitted with high quality, fashionable cabinetry and other finishes that complement the GE Monogram® line of appliances.
“We chose von Weise Associates because of its thoughtful and multifaceted approach to design, their mix of commercial and high-end residential work and its overall design acumen,” said Paula Cecere, manager, Monogram Design Center. “After reviewing their proposal and portfolio, we’re confident Chip von Weise and his team will create a magnificent and exciting space for our second Monogram Design Center.”
Chip von Weise started his architectural firm in 1999. His project experience is varied and includes a wide range of projects from single family residences to hotels, corporate interiors and office buildings including numerous private residences in the Gold Coast, Lincoln Park and North Shore as well as offices for the Polk Bros. Foundation, The Ounce of Prevention, Transwestern Investment Company, Quixote Corporation and Hyper Marketing.
“We are very pleased to be selected to design GE Monogram’s new showroom. GE’s history as a technological innovator and its high-quality product line will be a great addition to the Merchandise Mart,” said Chip von Weise, owner, von Weise Associates. “Our goal is to design a space that utilizes GE’s tradition of excellence to educate and excite sophisticated consumers, designers and architects about their current and future products. In this way, the showroom will be grounded in the history and culture of GE but also modern, innovative and relevant to the function and design of contemporary kitchens.”
Design of the Chicago Monogram Design Center will begin this summer with construction starting in January 2013 and opening for business in Spring 2013. Once opened, the center will cater to professional trades and the general public. The GE Monogram Design Center will be staffed by three product specialists and an executive chef. The Center will maintain the same hours as LuxeHome at the Merchandise Mart (Mon-Fri 9-5 and Sat 10-3). The Merchandise Mart is the world’s largest commercial building and an international epicenter for high design and luxury goods.
LuxeHome is the world’s largest collection of premier boutiques for home building and renovation located on the ground floor of the historic Merchandise Mart and offering discerning homeowners and trade professionals one-stop shopping for the finest in kitchen, bath and building products.
GE opened its first Monogram Design Center in New York City’s Architects & Designers Building in 2008. The NYC center has exposed thousands of designers, architects and consumers to the quality and luxury of GE Monogram appliances and has increased share in the Northern region by 50 percent since it opened.
About GE Appliances
GE Appliances (ge.com/appliances) is at the forefront of building innovative, energy-efficient appliances that improve people’s lives. GE Appliances’ products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better.