Compeau-Fawkes Technology Marketing has added Jim Lawrence, a 23-year veteran of the telecommunications industry, to its strategic marketing consulting team. As a published industry analyst with a background working for telecom manufacturers such as Siemens, DSC Communications and FORE Systems, Lawrence brings extensive experience in product development, market analysis, and strategic planning in telecommunications and related technology industries to the Compeau-Fawkes team.
“We live in a world where over 60% of young adults are using SMS, new mobile phone data speeds are beginning to rival PC broadband connections, voice-over-IP is no longer just a curiosity, and WiFi has become ubiquitous in many cities—all of which leads to tremendous changes foisted upon today’s businesses,” said Michael Compeau, president of Compeau-Fawkes Technology Marketing. “Jim has proven expertise helping companies set pragmatic strategies to address the myriad issues that arise from this flux.”
Lawrence is a seasoned professional when it comes to disruptive technologies and evolving market structure, having worked through the telecommunications revolution since the early 1980s addressing the opportunities and threats represented by regulatory reform, technology upheaval, and market convergence.
In his five years as a syndicated industry analyst, Lawrence built the Convergence Strategies and Network Architectures (CSNA) analysis service at Stratecast Partners, which delivered actionable strategic insight regarding the business and market implications of communications infrastructure convergence. In this role Jim had on-going direct interactions with a veritable who's who in the telecommunications industry – from the executive levels of Cisco, Lucent, IBM, Alcatel, and HP, to the founders of hundreds of start-ups.
"I’m pleased to be joining Compeau-Fawkes to help clients sort through the hype of new technologies and emerging business models in the market today,” said Lawrence. “These are exciting times, but it can be challenging to make stable strategic decisions and product plans when the competitive landscape is constantly changing. I have found that the key is thoroughly analyzing the big picture as it relates to a given microcosm, and identifying strategies that protect the firm from being blindsided."
Lawrence will be providing Compeau-Fawkes clients with strategic planning consulting services including strategic assessments of clients and competitors, market sector assessments, quantitative market modeling, and business process audit consulting relating to new product development, product line management, market strategy, and partner strategy/management. He will also be available for marketing consulting services such as auditing and/or development of company/value-proposition collateral, and authoring white papers and articles.
About Compeau-Fawkes Technology Marketing
After nearly 20 years of experience in classical marketing, product development, technology marketing, product management, and business development, Michael Compeau formed his own consulting firm in the fall of 2003 with a focus on offering his expertise to technology firms seeking to get greater leverage in their marketplace. Along the way, his experience in the mobile software arena at firms like Cutting Edge Software and Mobility Electronics helped Compeau-Fawkes build a substantial client list, including work for Palmsource, Inc., Mobile Digital Media (now Quickoffice, Inc.), Mapopolis.com, SplashData (now part of SixApart) & iambic, Inc. Additionally, Compeau-Fawkes’ technology marketing services extend beyond mobile to many other technology sectors including IT, health care, life sciences, and material science, and include working with firms as diverse as Xerox, Biomatters Ltd, and SMBLive.