Gold Mobile, and its GoMo Rewards Platform, has teamed up with EZ Referral Network to deliver a fully integrated social, mobile, and card referral reward system with immediate “in-the-moment” sales actions tied directly to a dealer’s BDC (Business Development Center). The system connects consumers with sales people through simple mobile and digital tools that allow referrals to be tracked from originator to sale. If a referral results in a car sale the referrer receives cash on their prepaid card.
“At Sansone Jr’s 66 Automall we have sold 91 cars directly from the EZ Referral System in only 4 months and we now have 1200 referral agents generating dozens of leads per month”, says Paul Sansone Jr, owner of Sansone Jr’s 66 Automall.
EZ Referral provides Sansone Jr’s 66 Automall with a way to measure and monetize its social media strategy and spend. Since a referral system is by definition social, it was easy to integrate it into their Facebook, Twitter, and overall marketing approach.
EZ Referral manages the entire referral cycle from initial input of lead to rewarding the referral agent when a car is sold; the rewards, managed by the GoMo Rewards Platform, enables a recipient to choose their reward as a mobile wallet or a prepaid card. At Sansone Jr’s 66 Automall, referral agents earn $150 for each car sold from their referral list. Since both the mobile wallet and cards are reloadable, subsequent rewards are simply added to their existing account, making it simple and easy to be rewarded.
“We have seen many attempts at “birddog” or referral programs in and out of the auto industry, and after seeing the comprehensive capabilities and ease of consumer and dealer use of EZ Referral, we are thrilled to have our GoMo Rewards Wallet be part of the solution”, says Bob Gold, CEO of Gold Mobile.
EZ Referral has already expanded to several more dealers in the U.S. and already begun working with international auto distribution for expansion to Latin America.