A new, specialized web-shop, found at thesocks.com has launched recently after substantial research of the market and months of work setting up the logistics and creating a brand image. With its fresh take on what the online shopping experience should be, the ecommerce site seeks to establish itself among the main competitors within the online socks-retail niche. Initially, the web-shop is focused on a small range of business socks. Nevertheless, the founders report that the product portfolio will be increased before the end of 2012.
The general tendency of increasing internet retail shopping has opened-up the opportunity for many new players to join the market. TheSocks’ recent survey shows that 53% of the respondents purchase goods online at least once a month. At the same time, 40% indicated that, while they would like to purchase socks online, they are not aware that they could. Though socks are not the most exciting product, it seems that the market is developing, giving webmasters excellent opportunities to expand their business.
Thesocks.com is all about simplicity and ease of purchase. The incorporated characteristics selection tool gives customers unprecedented control over their choice of product without the need to click throughout numerous different pages. All that is needed to make a purchase is within reach in the confined space of a single screen. Moreover, completing the purchase means receiving it right at your doorstep – no further effort is required. A subscription model is also available that complements all this by enabling follow-up repeat deliveries at pre-set time intervals. Customers have the option to choose between deliveries on every 2, 4 or 6-th month depending on their own socks needs. Once the subscription is ordered, deliveries are processed automatically. This way, in just a few minutes, customers can solve their socks deficit problems for the entire year to follow.
Initiatives including the participation in large affiliate networks, coupon promotions, PPC campaigns, social media activity etc. have lead to the online shop’s first happy customers. P. Englund says: “My order of TheSocks just reached me. They are amazing! I love the quality, the clean design and the fit. Nice job guys!”
About TheSocks United AB
Established in 2012 by a group of experienced entrepreneurs TheSocks United AB (thesocks.com) is a modern start-up allowing no compromises when it comes to servicing the customer’s needs.