ProofHQ, developer of the leading online proofing tool for designers and marketing professionals, today announced that innocent drinks, chose ProofHQ to improve the review and approval process for its range of packaging labels. Previously relying on email and PDFs, innocent drinks’ has instantly enhanced the quality of its package design as well as the efficiency of its collaborative efforts.
Innocent drinks’ packaging projects range from small juice and smoothie cartons for kids, to fruit puree filled tubes, juice and smoothie bottles and cartons. The juice line alone has 21 different labels that must be managed by reviewers in four different countries. “Before switching to online proofing, we struggled to manage multiple labels for dozens of products,” said Delia Alarcon, Innocent Drinks Creative Team Manager. “The old school process required sending PDF files to each reviewer, who then made comments back by email. The production assistant had to write down all the comments to email back to reviewers.”
Using ProofHQ now gives Alarcon and her review team access to intuitive online proofing tools that enable markups and comments directly on proofs. Reviewers can see each other’s comments in real time and add replies to create focused, threaded discussions. This is much faster and more efficient than gathering comments from convoluted email threads. Alarcon added that “with online proofing, we can give reviewers shorter deadlines and forward the links, so people don’t need be on the server. Reviewers have it all in one place instead of having to print all the pieces.”
A recent, in-depth study of online proofing implementations revealed that, on average, companies achieve:
● 56% faster project delivery*
● 29% reduction in rounds of revisions*
● 59% decrease in time spent managing reviews*
● ROI in less than four weeks*
ProofHQ has saved time and money from Innocent Drinks’ proofing process. “We were always rushing things, and we couldn’t have as many labels and stories, which are a key marketing tool for us,” said Alarcon. “Now we can up the number. ProofHQ gives us extra time so we can get things done better. Whenever someone makes a change at the last minute before printing, it costs money. Now all changes are kept in one place, minimizing last minute production charges.”
“We know that packaging teams today face a daunting task managing multiple design variations across multiple product ranges,” said ProofHQ CEO Mat Atkinson. “Online proofing significantly reduces management time, revisions, errors and costs. We applaud innocent drinks for its new, efficient and cost-effective workflow.”
ProofHQ (proofhq.com) is an online proofing solution for marketing teams of any size in any industry who need to deliver marketing projects faster and more efficiently. Unlike email and hardcopy proofing, ProofHQ enables review teams to collaborate simultaneously on creative content. ProofHQ streamlines approval workflow and can be used across all media including print, digital and audio-visual. It measurably speeds up project delivery and significantly reduces management time, revisions, errors and costs.
Launched twelve years ago, innocent (innocentdrinks.com / innocentkids.com) is the number one smoothie brand in the UK. We sell over two million pure fruit smoothies each week in 11,000 outlets - everywhere from Boots to Sainsbury’s to your local deli. Our range has expanded to include: smoothies in little bottles and big cartons, smoothies for kids, juice for kids, a refreshing range of not-from-concentrate orange and apple juice and Veg pots, a range of quick and tasty meals. The team has grown from three to 250 people who work across Europe (with products available in 13 different countries). We turn over in excess of £100 million each year. As a business we want to make it easy for people to do themselves some good. And to leave the planet a little bit better than we found it. This is reflected in everything we do from the use of green electricity at Fruit Towers, to sourcing fruit from places that go the extra mile in terms of looking after the people that work on the farms, and the environment. As of 2006 we are proud to say that all our bananas come from Rainforest Alliance accredited farms. We donate 10% of profits to charity, mainly to the innocent foundation, which funds NGOs in the countries where fruit is sourced.
*Benefits were documented by IntelliLink, an independent consulting firm specializing in marketing process re-engineering.