PRZOOM - /newswire/ -
Houston, TX, United States, 2012/07/26 - There are significant factors that affect the selection of Medicare Advantage plans versus other Medicare coverage options, according to a new research report issued by DMN3 Institute.
Drawing on data from studies done by America’s Health Insurance Plans (AHIP) and Center for Policy and Research, DMN3 Institute Director and DMN3’s Director of Healthcare Marketing Robert M. Brecht, Ph.D., noted demographic differences for those that select Medicare Advantage plans versus other Medicare coverage options. This finding implies costs may be outweighing other factors in the selection process.
Keeping existing doctors is one of the key decision factors for the general senior population. However, this does not appear to be the critical criterion for those with lower income, who would be less likely to have had insurance prior to becoming eligible for Medicare. Therefore, this demographic would be less likely to have had an ongoing relationship with their doctors.
This research report is the second in the DMN3 Institute Medicare Research Publication Series. The publication series contains the responses of an online panel of 655 seniors between the ages of 64 and 69 who responded to a list of questions about Medicare insurance coverage.
About DMN3 Institute
The DMN3 Institute (dmn3.com) is the research, education, training and publishing arm of DMN3, with offices based in Houston, TX. Its mission is to provide sound marketing information and training to DMN3 clients, marketing professionals and students, as well as trade and academic organizations.
Dr. Robert M. Brecht, Ph.D.
Dr. Brecht is a noted author and speaker and has been a keynote speaker on healthcare issues at conferences in Europe, Asia, North America and South America. He’s been honored with numerous awards during his 30 years of work in healthcare marketing and communications, including the highest award given by the Health Sciences Communications Association.