Hometown Domination, a Social Media and Mobile Marketing company, just launched a 'Why Mobile Why Now' detailed report as part of their 'Local Meets Mobile' awareness initiative. Local Businesses will receive detailed information on the mobile marketing industry, where this 'new' marketing medium is headed, including full details on how to implement a mobile marketing strategy. There are also other perks, as well. Local Business Owners are invited to pick up their complimentary copy on Hometown Domination's report download form, located at the site listed below.
"The rise of smartphones is creating smarter consumers and is creating more opportunity for smarter marketing, especially on a local, hometown basis" said Jordan Mulson, CEO of Hometown Domination when asked about the inspiration behind their 'Local Meets Mobile' initiative. Mulson went on to say that,"Many local business owners have the misperception that mobile marketing is simply not an option because it's either too complicated, not applicable, or too expensive. However, that's simply not the case. Mobile marketing (text message marketing, mobile ads, etc) is one of the most effective marketing mediums in today's marketplace."
With the introduction of mobile marketing companies like Hometown Domination, it is much easier and more affordable to use this marketing medium, compared to many others such as print or yellow page advertising. The advantage of using a mobile marketing campaign is that you can reach your audience no matter where they are or what they are doing. You don’t have to wait for someone to be at home. According to Google, the majority of mobile users carry their devices with them at all times, including when they are at home. And the majority of cell phone users say they are never more than 3 feet away from their cell phone at all times.
"This is exactly why mobile marketing is such a 'genius' marketing medium for today's local businesses," said Mulson, CEO. "We're using our phones to find everything from the nearest pizza place, to movie showtimes, or to find the nearest store that carries what we are looking for. The companies that don't adopt a mobile marketing strategy now, are unfortunately going to get left behind." Google also reports that 88% of smartphone users are using local search information to take action within a day, whether to call or actually visit a local business.
It is because of these staggering mobile statistics that Hometown Domination is sharing its 'Local Meets Mobile' initiative. "Local businesses are the backbone of our society and they deserve to get the helping hand they need in order to leverage these valuable marketing methods; it's not just for big corporations. Mobile Marketing is affordable and scalable," said Mulson when asked why Hometown Domination's focus is on local businesses versus larger, more regional business. He also added,"My hope is that this 'Local Meets Mobile' initiative will bring local business owners an understanding and clarity, and will ultimately give them the huge ‘Ah hah’ moment they need in order to start confidently implementing this ‘genius’ mobile marketing medium their business. And ultimately, for their customers."
As part of this 'Local Meets Mobile' focused project, Hometown Domination is giving away a full report on Mobile Marketing entitled 'Why Mobile, Why Now, absolutely complimentary, to every local business owner who would like one. For those that would, the report can be found at WhyMobileWhyNow.com/.