PRZOOM - /newswire/ -
Santa Barbara, CA, United States, 2012/07/18 - Automated customer relationship management system, built in as part of Yardi Voyager, to centralize prospect leasing pipeline and customer communications (NYSE: WSR) - WhitestoneREIT.com.
Yardi announced today that Whitestone REIT has selected Yardi CRM™ as its end-to-end customer relationship management system.
Whitestone REIT recently undertook a business initiative to transfer the process of tracking its leasing prospects pipeline to Yardi Voyager™, Whitestone REIT’s property management and accounting system since 2006.
“We wanted an easily navigable system that integrates with our existing Yardi operational database, and is accessible to our Whitestone associates via the Internet to better service our tenants,” said Theodore R. Zeck, vice president of technology and security for Whitestone REIT.
Yardi CRM is built in as part of the Yardi Voyager platform, and it interfaces with Microsoft® Outlook. Making the customer relationship system part of Yardi Voyager gives Whitestone REIT a single view of customers and contacts in a common global database. The system provides real-time tracking of leads, qualified prospective clients and their requirements and other information such as rent roll and vacancy openings. Then Yardi Voyager automatically converts the prospect record to a tenant record when a lease is executed, without reentry of data. Emails can automatically upload to Yardi Voyager, saving additional time by eliminating multiple logins and data entry and offering a clear view of the pipeline.
“Yardi CRM will help Whitestone REIT achieve its primary business objective of increasing shareholder value by delivering greater efficiency and streamlining business practices,” said Terri Dowen, senior vice president of sales for Yardi.
About Whitestone REIT
Whitestone REIT (whitestonereit.com) is a fully integrated real estate company that owns, operates and re-develops Community Centered PropertiesTM, which are visibly located properties in established or developing culturally diverse neighborhoods. Whitestone focuses on value-creation in its Centers, as it markets, leases and manages its Centers to match tenants with the shared needs of surrounding neighborhoods. Operations are structured for providing cost-effective service to local, service-oriented smaller space tenants (less than 3,000 square feet). Whitestone has a diversified tenant base concentrated on service offerings including medical, education, and casual dining. The largest of its over 950 tenants comprises less than 1.5% of its rental revenues. Headquartered in Houston and founded in 1998, the Company is internally managed with a portfolio of commercial properties in Texas, Arizona and Illinois.
Yardi (yardi.com) has been committed to the design, development and support of real estate investment management and property management software for 30 years. With the Yardi Multifamily Suite™, Yardi Commercial Suite™, Yardi Investment Suite™, and Yardi Orion™ for SharePoint®, Yardi Voyager™ is a full business real estate management platform that includes operations, accounting, and ancillary processes and services with portfolio-wide business intelligence. Yardi serves clients around the world from offices in North America, Asia, Australia, Europe and the Middle East.