PRZOOM - /newswire/ -
Manchester, Lancashire, United Kingdom, 2012/07/13 - cXense announced that El Comercio, the leading media company in Peru with nearly 70% of the online advertising share, have decided to extend its relationship with cXense and now use cX::ad to power its advertising.
"El Comercio have been using the cXense platform extensively for customer analytics, contextual search and intelligent navigation. Their main sites ElComercio.pe, Peru21.com and others are already getting the true benefit of a more contextual site. Our partnership with El Comercio has been mutually rewarding and fun, and we look very much forward to working with partners like El Comercio in Peru." says Geraldo Maroniene, General Manager for Latin America at cXense.
According to Ricardo Talavera, General Manager for Digital Operations at El Comercio, this new agreement with cXense is extremely important for the company since they expect to shift a big portion of their revenues to performance based advertising using behavioral and contextual targeting. Mr. Talavera also stated that this is the first of many projects to come where El Comercio will be using cX::ad and cXense's Context Computing Engine™ (CCE™) to grow its online business development and revenues.
El Comercio's advertising network is called Peru Red, and it is the newest publisher controlled advertising network powered by cXense. It confirms an extremely important trend where publishers are fighting back and want to gain control over their advertising initiatives as well as the relationship with its users.
About El Comercio
El Comercio (elcomercio.pe) in Peru extends relationship with cXense
El Comercio is a Peruvian newspaper based in Lima. It has a circulation of more than 120,000 copies. It was founded in 1839, making it the oldest newspaper in Peru, and one of the oldest Spanish language newspapers in the world. El Comercio is the clear leader in online traffic in Peru with more than 20 online properties.
Headquartered in Oslo, Norway, cXense (pronounced [see•sense]) is a global technology company passionate about delivering innovative and intuitive context-aware products that help companies grow online revenue and build great online user experiences.
Headquartered in Oslo, Norway, cXense (cxense.com) has offices in Boston, London, Madrid, Melbourne, Miami, Rio de Janeiro, San Francisco, Singapore, Tokyo, and Zurich.