As part of the Rakuten LinkShare Symposium New York 2012 event, the awards recognized the best and brightest advertisers and publishers in the company’s performance marketing network. The advertisers and publishers recognized understand the value of affiliate marketing as they work to create long-term partnerships using the latest program techniques, campaigns and strategies designed to exceed online sales objectives.
The Rakuten LinkShare 2012 Golden Link Award Winners are as follows:
• Best New Advertiser: FreshDirect
• Best New Publisher: Eckim
• Innovative Advertiser of the Year: Sierra Trading Post
• Innovative Publisher of the Year: VigLink
• Affiliate Manager of the Year (Advertiser): Tie: Janelle Clymer, GoDaddy.com and Amanda Karr and Mike Chin, Macy’s
• Affiliate Manager of the Year (Publisher): Entire team at Cartera Commerce
• Best Offer Strategy: Clinique
• OPM Agency of the Year: JEBCommerce
• International Advertiser of the Year: Teambuy.ca
• Best Lead Generation Publisher: TopTenREVIEWS
• Best Search Marketing Program: Vera Bradley
• Advertiser’s Choice: BradsDeals.com
• Publisher’s Choice: 1800flowers.com (Agency: OPMpros)
“Each year, the Golden Link Awards present an opportunity to acknowledge, reward and thank the entire Rakuten LinkShare network, a collective force whose efforts are far outpacing the overall e-commerce growth,” said Yaz Iida, chief executive officer, Rakuten LinkShare. “All the winners and nominees reflect the tremendous opportunity that performance marketing delivers for advertisers and publishers.”
In 2012 Rakuten LinkShare was ranked the #1 Affiliate Marketing network in an independent survey by MThink magazine. Spending on the affiliate marketing channel is forecasted to grow on pace with the growth of overall interactive marketing budgets and is expected to reach $4.5 billion dollars by 2016.¹
About Rakuten LinkShare Corporation
Rakuten LinkShare Corporation (linkshare.com) provides e-commerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. Rakuten LinkShare's cost-efficient pay per action (PPA) affiliate marketing network, search marketing programs and lead generation campaigns acquire new customers, increase revenue and drive results. Rakuten LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. Rakuten LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, Tampa, London and Tokyo.
Rakuten, Inc. (JASDAQ:4755), is one of the world's leading Internet service companies, providing a variety of consumer- and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. Rakuten is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees and partner staff worldwide.
Kathy Keating, Blanc & Otus
P: 617-451-7355 - E: kkeating[.]blancandotus.com
¹Source: Forrester Consulting. “Affiliate Marketing – The Direct and Indirect Value That Affiliates Deliver to Advertisers,” June 2012. A commissioned study conducted by Forrester Consulting on behalf of LinkShare.