PRZOOM - /newswire/ -
New York, NY, United States, 2012/07/10 - Mark Gompertz has joined Hearst Magazines as creative director, content extensions, it was announced today by John Loughlin, executive vice president/general manager, Hearst Magazines - Hearst.com.
In this key role, Gompertz will focus on developing and executing compelling and substantive content for the company’s print and digital brands, which include 20 consumer magazines and 28 websites in the U.S. Hearst Books, under the leadership of Jacqueline Deval, will become part of the content extension initiative.
In his distinguished career, Gompertz has edited and published numerous award-winning and best-selling books. Most recently, he served as an eBook consultant/project manager and executive producer of enhanced eBooks, working with both corporations and private clients. For 17 years, he worked for Simon & Schuster, Inc., as executive vice president, digital publishing—where he developed and executed eBook strategy—and, previously, as executive vice president/publisher of Touchstone Fireside and Howard Books. Prior to that, Gompertz was VP/Publisher of Avon Trade Paperbacks (formerly part of Hearst).
Prior to Avon, he was senior editor at Crown Publishers Inc., and held various managerial positions at The Overlook Press. Gompertz is president of the Publishers Lunch Club and has served on the board of the UJA Publishing Committee, the American Association of Publishers, the Copyright Clearance Center and Digital Book World and was an Editorial Fellow at both the London and Jerusalem book fairs.
“Mark has deep experience in the areas of e-publishing, multimedia experimentation and finding new revenue streams for great content—all of which translate remarkably well to content extension opportunities for our brands at Hearst,” Loughlin said. “We have a number of exciting projects in the works and I’m confident that Mark will not only execute on those brilliantly but also bring an abundance of new ideas to the table.”
“I’m thrilled to return to Hearst, home of the most talented and innovative people in the media industry, to create new products and platforms that leverage its brands’ extensive and high-quality content and collective expertise,” Gompertz said. “There is a tremendous amount of opportunity here, and I look forward to helping push the boundaries of what magazine publishers do.”
About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation (hearst.com), one of the nation's largest diversified communications companies. Hearst Magazines is the largest publisher of monthly magazines in the U.S. (ABC 2011), reaching 82 million adults (Spring 2012 MRI) with its 20 titles. In addition, the company publishes more than 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, has more than 28 websites and 14 mobile sites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published more than 150 applications and digital editions for the iPad, iPhone and iPod Touch, as well as the Droid platform. In addition, the company includes iCrossing, a global digital marketing agency.