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emarsys Release Email Marketing Benchmark Report - emarsys, a global provider of email, mobile and social marketing automation solutions have just launched their 2012 Email Marketing Benchmark report - emarsys.com
emarsys Release Email Marketing Benchmark Report

 

PRZOOM - /newswire/ - London, Greater London, United Kingdom, 2012/07/10 - emarsys, a global provider of email, mobile and social marketing automation solutions have just launched their 2012 Email Marketing Benchmark report - emarsys.com.

   
 
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Now in its tenth year, the emarsys annual benchmark report analyses response data from over 70,000 B2B and B2C campaigns sent by over 1000 businesses globally and across various industry sectors.

This year’s report shows that unsubscribe and bounce rates are continuing to decline and are at the lowest level since our records began, indicating improvement in the quality of lists and the data maintenance being carried out.

John Fleming, VP Marketing at emarsys said “Improvements in the way email marketers are planning and implementing their programmes are key to the changes we’re seeing in response rates this year. The one-size-fits-all email message is finally declining, with marketers becoming increasingly savvy about who, when and what they are sending to their recipients.”

The report details statistics and analysis on open and click-through rates, bounces and unsubscribes, across both varying industries and languages.

About emarsys
emarsys (emarsys.com) is one of the largest providers of email, mobile and social marketing automation solutions in the world sending over 50 billion emails each year on behalf of over 1000 clients such as eBay, Volvo, Garmin, A.S. Watson, Zurich and TimeOut.

Our industry leading solution is designed to meet the complex needs of our customers, providing all they need for driving multi-channel online marketing success and increasing ROI - through the most comprehensive email, mobile, and social media marketing automation solutions, in combination with our unrivalled deliverability expertise.

Our worldwide network of regional offices ensure client success and satisfaction in their local markets, as well as supporting the growing multi-region requirements of our global client base.

 
 
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Agency / Source: emarsys

 
 

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emarsys Release Email Marketing Benchmark Report

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Contact: Sarah Dyer - emarsys.com 
+44(0)20 7388 0888 press[.]emarsys.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any emarsys securities in any jurisdiction including any other companies listed or named in this release.

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